+31%+30%+29%+28%+27%release engagement115105958575inbound traffic clicks1110987months’ worth of clicks in 1 month43.93.83.73.6icons clicked on average by viewers
the problem
Creating Buzz for New Technologies
Hotwire Global Communications faced the challenge of creating buzz for voice engine optimization amid a crowded market. Tasked with promoting Chatmeter’s unique local visibility tracker, Hotwire aimed to drive downloads of Chatmeter’s new research report.
Turning to Interactive Media
Business Wire's Interactive Media transforms static content into engaging, interactive experiences that capture attention, boost engagement, and drive deeper audience connections.
The Results
Chatmeter’s interactive release received higher click-through traffic in one month than it typically received in 11 months. They also saw a 31% increase in engagement and 115 downloads of their report.
Make Your Next Release Interactive
Learn why Spok and others use Business Wire Interactive Media to share their news.