Business Wire Drives More Organic Traffic to Your Press Releases

WHY SEO MATTERS

SEO Boosts News Release ROI

Press releases boost SEO by generating backlinks, driving traffic, and helping search engines find and rank your news.

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    Visibility & Credibility

    Optimized press releases boost visibility and your brand’s credibility through authoritative backlinks and search rankings. The results: your news get seen, trusted, and shared.

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    Backlink Potential

    Backlinks (links from other websites pointing to your press release) help search engines recognize your news as relevant, increasing both reach and impact.

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    Fast Indexing

    Structured SEO elements like clear headlines, keywords, and metadata help search engines index your news faster, getting your story in front of readers sooner.

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Best Practices for SEO-Friendly News Releases

Want your news to get found, read, and shared? Following these best practices helps your press release rank higher in search results, reach the right audience, and make the biggest impact online. 

Pick one or two main keywords, like your brand or campaign hashtag, plus a few supporting terms, and work the primary keyword naturally into your headline and subheadline. Use phrases your audience might type in a casual search, and include links to your website or landing page. 

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Deliver Your News with Confidence

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Turn your press release into tomorrow’s headlines. We’re standing by to help you distribute your news.