Best Practices for SEO-Friendly News Releases
Want your news to get found, read, and shared? Following these best practices helps your press release rank higher in search results, reach the right audience, and make the biggest impact online.
Pick one or two main keywords, like your brand or campaign hashtag, plus a few supporting terms, and work the primary keyword naturally into your headline and subheadline. Use phrases your audience might type in a casual search, and include links to your website or landing page.
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