Elevate Your PR Strategy. Adapt to AI. Maximize Your Visibility.
Join Business Wire for an expert-led webinar designed to help PR and IR professionals strengthen their communications strategy amid rapid changes in media, search, and AI-driven news discovery. From evolving industry trends to the growing influence of AI, you’ll learn practical strategies to keep your news releases discoverable, credible, and impactful.
This session will help you:
- Spot Emerging Trends: Understand shifts in search, newswire behavior, and the connection between earned media coverage and AI.
- Future-Proof Your PR: Learn best practices for structuring press releases as durable digital assets while optimizing for discoverability and LLM (AI) visibility.
- Work Smarter with AI: Explore when and how to co-author with AI, plus what signals influence how your press releases are surfaced by tools like ChatGPT, Perplexity, and Gemini.
- Measure What Matters: Track SEO value, brand visibility, referral traffic, and even brand mentions in AI-generated summaries.
Register now to learn how to optimize your press releases, work smarter with AI, and make every press release count.
Meet the Panelists
Mark Healey has 14+ years of experience in Search Engine Optimization (SEO) and content strategy, helping Fortune 500 companies and startups grow online revenue and expand organic reach. Mark’s approach blends creative thinking with data-driven, out-of-the-box strategies that drive awareness and shape perception. Mark also specializes in Search Engine Reputation Management (SERM), working with organizations and high-profile individuals to control their branded search narratives. Today, his work extends into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), helping businesses improve their visibility and influence in large language models.
Evan Pondel is the founder and CEO of Triunfo Partners, a communications and investor relations firm that helps companies build trust, communicate value, and navigate high-stakes moments. With over 25 years of experience in journalism and PR, Evan brings strategic insight and tactical discipline to his practice. A former business journalist with The Wall Street Journal, Los Angeles Daily News, and Reuters, Evan also teaches financial and crisis comms at the University of Southern California. He is currently developing an AI-powered platform to help management teams engage with stakeholders.
Emily Greifeld specializes in developing and executing strategic, integrated communications campaigns for her clients, leveraging her wide breadth of experience in the financial services and technology industries. She has advised both private and public companies on strategic communications, including corporate public relations, reputation and crisis management, as well as leadership visibility. Emily currently works on behalf of clients to bolster brand awareness across key media outlets. Emily has secured media coverage in Bloomberg, CNBC, Forbes, Financial Times, Wall Street Journal, The New York Times, Associated Press, among other top tier outlets.
Jerry brings 30+ years of delivering brand marketing success through identity, development, and campaign solutions to his role at Business Wire. Jerry’s creative solutions to brand challenges have helped companies in industries ranging from high tech to healthcare, oil and gas to food and beverage, consulting to consumer services. A former copywriter, his passion lies in bringing out the true essence of a brand and building highly effective language and storytelling frameworks that drive demand and fuel growth.
