Techniques for Press Release Formatting to Improve Message Comprehension
With a majority of readers skimming the news, how can you present your press release so that you see optimal results?
In today's world with a 24/7 news cycle and with content delivered through various formats and devices, it's understandable that most people don’t read articles word for word. This behavior presents a challenge for public relations professionals trying to make headlines and capture and retain reader attention.
Featuring insights from award-winning writing coach Ann Wylie of Wylie Communications, this guide provides invaluable guidance on press release formatting to enhance readability and ensure your key messages are effectively communicated.
Download and learn Ann’s strategies, including:
- Optimizing the headline, subheadline, captions, callouts, and more to naturally draw readers’ attention to key points throughout your news release.
- Applying elements such as bulleted lists, bold or italic lettering, and links, crucial for breaking up large sections of text and highlighting the most important messages in your press release.
- Testing the readability of your press releases to ensure they meet the standards necessary to engage your audience.
By implementing these press release format tips, you can significantly improve the chances of your releases being read and understood, driving better engagement of your news and improved outcomes for your PR efforts.
Featured Expert
Award-winning coach Ann Wylie works with communicators who want to reach more readers. And she works with organizations that want to get the word out. Ann has written more than a dozen learning tools. They include Think Like a Reader, Master the Art of Storytelling, and Cut Through the Clutter. She is also the author of Rev Up Readership, a toolbox for writers. Learn more and register for Ann’s upcoming classes.
