Going Global: Effective International Press Release Distribution

Ready to take your news global? Craft press releases that connect across cultures, reach new markets, and make a global impact—no matter where your story starts.

Last updated August 21, 2025



Your Guide to Reaching Audiences Around the World 

Expanding your global presence starts with getting your story in front of the right people, at the right time, in the right way. Whether you're launching in new markets, building international visibility, or aligning local teams around a global narrative, this guide covers what it takes to distribute press releases that resonate worldwide. Learn how to tailor your message for different regions, time your announcements for maximum impact, and choose the best channels for global reach.

What You’ll Learn 

Business Wire’s guide, Going Global: Effective International Press Release Distribution, covers key best practices, including: 

  • How to localize and translate content for global relevance
  • Tips for navigating regional media preferences and journalist expectations Distribution strategies that maximize reach across borders and platforms
  • Timing and scheduling techniques to align with global news cycles
  • Final steps for ensuring consistency, clarity, and cultural fit

Whether you’re a global brand or just starting international outreach, this guide helps you craft press releases that engage audiences across continents. Download now to learn how Business Wire can support your global PR goals with trusted distribution to 92,000+ media outlets in 160+ countries. 

Get the Latest from Business Wire