Lilia Arroyo Flores

Lilia Arroyo Flores is the Executive Vice President, Head of Strategic Planning at Edelman who partners with CEOs, CMOs, CCOs and other senior executives to identify audience insights and business strategies that drive brand equity, consideration, differentiation and growth. Prior to joining Edelman, Lilia has been a brand catalyst at prestigious agencies, including Leo Burnett and FCB. She has worked for multimillion-dollar global brands including: P&G, Coca-Cola, Walmart, Allstate and Skittles. She has been a featured speaker and workshop facilitator at Chicago Ideas Week, American Marketing Association and 4A’s StratFest.