Stars + Honey Brings Its Collagen Protein Bars That Taste Like Dessert to Target Stores Nationwide

The VMG Partners-backed brand is now available at all Target locations and on Target.com, marking its first brick-and-mortar retail partnership since founding

DETROIT--(BUSINESS WIRE)--Stars + Honey, the collagen protein bar brand redefining what nutrition can taste like, today announced its brick-and-mortar expansion into Target stores nationwide. The launch follows a $24 million growth equity investment in Stars + Honey from VMG Partners and a year of 300% growth.

Each bar delivers 15g of protein, collagen peptides, 190 calories, and only 4g of sugar. Stars + Honey was founded to provide consumers with a snack alternative that doesn’t compromise on ingredients, taste, or integrity. Formulated with Type I and Type III grass-fed bovine collagen peptides, Stars + Honey supports skin elasticity, hair health, muscle growth, and joint comfort — benefits that extend beyond macro counts. Free from gluten, dairy, soy, sugar alcohols, and seed oils, each bar is crafted with dessert-forward flavors designed to make eating healthy something to look forward to.

“Launching at Target allows us to reimagine the bar aisle together and challenge the idea that macros are the only things that matter,” said Sveta Doucet, chief marketing and creative officer at Stars + Honey. “Stars + Honey tastes like a treat and functions like clean nutrition. We’re bringing taste and joy back to eating better.”

Target will carry four of the 18 Stars + Honey flavors — Dark Chocolate Coconut, Cacao Salt Caramel Peanut, Cherry Chocolate Waffle Cone, and Espresso Vanilla Cinnamon — and will be the first retailer to offer individual bars as well as a five-pack.

"We're building a brand that challenges the idea that consumers have to compromise to make healthier choices,” said Jasmine Mobley, chief brand and commercial officer at Stars + Honey. “We believe people deserve incredible flavor and clean, functional ingredients. We've seen a growing group of consumers looking for more from the products they choose every day — products that support their health and nutrition goals without sacrificing the joy of food. Target is an exceptional partner, and we're thrilled to introduce more consumers to Stars + Honey as we continue building a brand that is redefining what people can expect from the nutrition category.”

Stars + Honey collagen protein bars:

• 15g of protein
• Bovine collagen peptides (Type I & Type III, grass-fed)
• 190 calories
• 4g of sugar
• No artificial ingredients
• No gluten, dairy, soy, sugar alcohols, or seed oils
• No chalky, gummy, or sticky texture
• Dessert-inspired flavors

Target stores and Target.com will exclusively carry individual ($2.89 ea) and 5-packs ($11.49 ea) of bestselling Stars + Honey flavors including:

• Dark Chocolate Coconut
• Cacao Salt Caramel Peanut
• Cherry Chocolate Waffle Cone
• Espresso Vanilla Cinnamon

For more information, visit www.starsandhoney.com.

ABOUT STARS + HONEY

Founded in 2023, Stars + Honey is a premium snack brand built on the belief that consumers should never have to choose between taste and integrity in functional nutrition. The company's collagen protein bars are crafted with clean, purposeful ingredients — no sugar alcohols, no seed oils, no artificial sweeteners — and designed to deliver up to 15 grams of protein alongside collagen peptides in flavors that taste like dessert. Stars + Honey treats food with the same care and intention typically reserved for a premium product: a brand obsessed with detail, elevated in design, and made to be enjoyed. Stars + Honey was founded in Michigan by entrepreneur Daniel Rainey. To learn more, visit StarsandHoney.com.