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Taco Cabana Introduces the New Bean & Cheese Pie and Takes a Texas Icon to Its Next Evolution

Newest Menu Innovation is Inspired by the Brand’s World-Record Bean & Cheese Taco and Nearly 50 Years of Heritage

SAN ANTONIO--(BUSINESS WIRE)--For nearly five decades, Taco Cabana® has built a reputation for doing the simple things exceptionally well, none more iconic than its Bean & Cheese Taco. Rooted in a signature refried beans recipe perfected over nearly 50 years, the combination has become a cornerstone of Texas food culture and, most recently, the centerpiece of Taco Cabana’s world-record Bean & Cheese Taco contest, which celebrated the scale, craftsmanship and passion behind the brand’s most beloved flavor.

The Bean & Cheese Taco has been central to Taco Cabana's brand story for nearly 50 years, and the new Bean & Cheese Pie honors that legacy.

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Now, Taco Cabana is carrying that momentum forward with the launch of the Bean & Cheese Pie, available beginning December 17. It’s an evolution designed to take a proven classic and introduce it in a fresh and unexpected way.

“When a product is strong enough to anchor a world-record moment, it earns the right to be reimagined,” said Ulyses Camacho, President and COO of Taco Cabana. “The Bean & Cheese Taco has been central to our brand story for nearly 50 years, and the new Bean & Cheese Pie honors that legacy using the same trusted recipe while pushing it forward into a format that’s relevant, approachable and intentionally crafted for today’s guest.”

The Bean & Cheese Pie transforms the same iconic flavors – the brand’s signature, slow-simmered refried beans and melted cheese – and wraps them inside a warm, flaky, golden pastry shell. The result is crisp on the outside, rich and comforting on the inside, delivering an unmistakable taste in a new and craveable handheld format. It’s the same recognizable taste that has defined Taco Cabana for generations.

Priced at $1.99, the Bean & Cheese Pie is designed to be versatile and accessible. It’s ideal as a snack, an add-on or an anytime bite, reinforcing Taco Cabana’s commitment to comfort forward innovation, everyday value and quality execution. It reflects the brand’s broader approach to menu development and commitment to evolving the flavors guests already love without losing the authenticity that made them iconic.

As Taco Cabana approaches its 50th year, the Bean & Cheese Pie underscores a simple philosophy: true innovation isn’t about chasing trends, it’s about respecting the fundamentals, celebrating the wins and thoughtfully taking them to the next level.

The Bean & Cheese Pie is available for dine-in, drive-thru, mobile ordering, and delivery at participating Taco Cabana restaurants throughout Texas. For more information or to find a location near you, visit www.tacocabana.com.

About Taco Cabana

Founded in 1978, Taco Cabana, a subsidiary of YTC Enterprises, LLC, offers Mexican-inspired food including breakfast, lunch and dinner tacos, dozen taco boxes, fajitas, quesadillas, burritos, freshly made flour tortillas and a selection of made-from-scratch salsas and sauces. Restaurants feature open-display cooking, a selection of bottled beer and signature tequila margaritas, patio dining, drive-thru windows, curbside pickup and delivery. Taco Cabana operates nearly 150 company-owned restaurants in Texas and is actively seeking multi-unit franchise partners who are passionate about introducing the successful legacy brand in Arizona, Arkansas, Colorado, Missouri, Oklahoma and Tennessee markets. For more information, visit tacocabana.com.

Contacts

Media Contact
Kelly Itatani
Powerhouse+Co.
kelly@powerhouseandco.com
(909) 270-6608

Taco Cabana


Release Summary
Taco Cabana® has built a reputation for doing simple things exceptionally well like its Bean & Cheese Taco. Now, the Bean & Cheese Pie is here.
Release Versions

Contacts

Media Contact
Kelly Itatani
Powerhouse+Co.
kelly@powerhouseandco.com
(909) 270-6608

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