Mitsubishi Electric to Participate in FIBA 3x3 Women’s Series as First Japanese Company

Aiming to promote women’s basketball in Japan and worldwide, including to nurture new players

TOKYO--(BUSINESS WIRE)--Mitsubishi Electric Corporation (TOKYO: 6503) announced today that it will participate in the FIBA 3x3 Women’s Series, an international 3x3 women’s basketball competition organized by the International Basketball Federation (FIBA), starting in the 2026 season. This marks the first time a Japanese company will take part in the competition.

Established in 2019, the FIBA 3x3 Women’s Series is the world’s premier professional 3x3 basketball competition for women, featuring both national and commercial (corporate-sponsored) teams. The 2026 season will take place in multiple countries from May to September, and the top eight teams will compete for the championship at the Shanghai Final in September.

Some teams are formed by corporations or other organizations for participation, sponsorship and branding. These teams typically have their logos displayed at match venues and on the competition website, and they often receive benefits such as guaranteed match appearances and relaxed nationality requirements for players compared to federation teams.

Mitsubishi Electric will select players from its five-on-five women’s basketball team, the Mitsubishi Electric Koalas, to form a commercial team named “Mitsubishi Electric,” which will participate in the tournament as an official partner of the company.

Through its participation in the competition, Mitsubishi Electric will promote women’s basketball, including 3x3, in Japan and worldwide, including to help develop new players.

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