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Basketball
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College Basketball Crown Unveils First-of-Its-Kind Wearable Trophy for Inaugural Tournament

LOS ANGELES--(BUSINESS WIRE)--The College Basketball Crown unveiled the 2025 Crown Trophy for the inaugural tournament, introducing the first wearable trophy of its kind in sports...
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P&G and the National Basketball Athletic Equipment Managers Association (NBAEMA) Team Up to Power Laundry Solutions

CINCINNATI--(BUSINESS WIRE)--Procter & Gamble (P&G) Laundry Care Brands are excited to announce a new partnership with the National Basketball Athletic Equipment Managers Association (NBAEMA), naming Tide, Downy, Unstopables and Bounce as the "Official Laundry Partners." This collaboration is designed to help equipment managers tackle the tough, everyday challenges of laundering and maintaining players’ gear, allowing teams to focus on the love of the game. These industry-leading Laundr...
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New Deep Blue Audience Intelligence and Monetization Service to be Offered on Genius Sports’ FANHub Platform

NEW YORK--(BUSINESS WIRE)--Deep Blue Sports + Entertainment today announced the launch of the Women’s Sports Audience Intelligence & Monetization (WS/AIM) Service, built in partnership with Precise, creating the first premium private collaboration environment for advertisers to efficiently reach women's sports fans. Genius Sports Limited (“Genius Sports”) (NYSE:GENI) is the platform's first strategic partner, leveraging its proprietary FANHub as the primary platform for digital media activa...
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College Basketball Crown Launches First-of-its Kind NIL Endorsement Opportunity for Postseason Competition

LOS ANGELES--(BUSINESS WIRE)--The College Basketball Crown announced first-ever postseason tournament NIL endorsement opportunity for players via the Vivid Seats Ambassador Program...
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Canadian NCAA Basketball Star Toby Fournier of Duke University stars as Roots first female Activewear Ambassador, Reinforcing Commitment to Women in Sport

TORONTO--(BUSINESS WIRE)--Premium outdoor lifestyle brand Roots Corporation ("Roots" or the "Company") (TSX: ROOT) is proud to announce its partnership with Canadian NCAA basketball sensation and ACC Rookie of the Year, Toby Fournier of Duke University, as the first female ambassador for its Activewear category. This relationship underscores Roots commitment to supporting emerging female athletes and reinforcing the availability and breadth of its beloved soft, performance-based activewear. As...
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La star canadienne du basketball NCAA, Toby Fournier de l'Université Duke, devient la première ambassadrice féminine de la de la catégorie Activewear de Roots, renforçant ainsi l'engagement envers les femmes dans le sport.

TORONTO--(BUSINESS WIRE)--La marque haut de gamme de style de vie en plein air, Roots Corporation (« Roots » ou la « Société ») (TSX: ROOT) est fière d’annoncer son partenariat avec la sensation canadienne du basketball NCAA et recrue de l’année de l’ACC, Toby Fournier de l’Université Duke. Elle devient ainsi la première ambassadrice féminine de la catégorie Activewear de Roots. Cette collaboration souligne l’engagement de Roots à soutenir les jeunes athlètes féminines tout en renforçant la vis...
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Berkshire Hathaway Inc. News Release

OMAHA, Neb.--(BUSINESS WIRE)--(BRK.A; BRK.B) – Berkshire Hathaway Inc. is pleased to announce that an employee of FlightSafety International Inc. is the winner of Berkshire’s 2025 Bracket Contest. The contest winner will be receiving the winning prize of $1,000,000 as a result of correctly picking the winners of 31 out of 32 games of the NCAA Men’s Basketball Tournament that were completed last Thursday and Friday. The winner of the contest along with eleven other Berkshire subsidiary employee...
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Comprehensive Report Unveils the Lucrative Business Landscape of the NBA for the 2024-25 Season - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "The Business of the NBA 2024-25" report has been added to ResearchAndMarkets.com's offering. The National Basketball Association's (NBA) economic impact continues to showcase robust growth, with a detailed report recently disclosing the financial framework of the storied league for the 2024-25 season. Illustrating an intricate network of media rights, sponsorship deals, merchandise partnerships, and social media influence, this report offers an exhaustive analysis...
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College Basketball Player Flau’jae Johnson Leads Team to Victory and Wins for Families in Louisiana

COSTA MESA, Calif.--(BUSINESS WIRE)--Experian announces an additional $100,000 in consumer debt relief for Louisiana families, adding to its $5 million initiative announced in March....
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プーマがスポーツゲームを再定義:「Go Wild」キャンペーンで大胆な戦略とブランド・ポジショニングを発表

ヘルツォーゲンアウラハ、ドイツ--(BUSINESS WIRE)--(ビジネスワイヤ) -- グローバル・スポーツ企業のプーマは、ブランドのアイデンティティの進化を象徴し、ランニングの頂点を目指して生活を再構築するランナーたちを描いた史上最大のグローバル・ブランド・キャンペーン「Go Wild」の開始を発表しました。このキャンペーンでは個人を称え、アマチュアからプロのアスリートまで、すべての人々にインスピレーションを与え、真の自分自身を解き放ち、内に秘めた偉大さを発見することを促します。 プーマは75年にわたってスポーツと文化を絶え間なく前進させ、スポーツブランドの一流企業として、自己表現と喜びを体現する手段としてスポーツを推進してきました。「Go Wild」の立ち上げを通して、プーマはスポーツを通じて真の自分自身を解き放つ力を称賛し、自分らしくあることの勇気を示し、真の自分自身を解放し、ひいては偉大さを解き放つことを示しています。 「プーマは、常に自分らしくあること、そして成功への独自の道を歩むことでスポーツ界で偉業を成し遂げたアスリートたちのホームであり続けてきました」と、プーマ...