As Pet Care Costs Soar, Furble Launches Canada’s First All-in-One Platform for Affordable Prescriptions and Pet Wellness

Furble offers safe, affordable online access to pet prescriptions, food, and products while giving back a portion of profit to pets in need

TORONTO--(BUSINESS WIRE)--Furble, a new Canadian-built platform to safely and legally fill pet prescriptions online, along with food and wellness products, has officially launched nationwide. With 50% of Canadian pet owners skipping vet visits due to rising costs, Furble helps close the gap by connecting pet parents to licensed community pharmacies for affordable, convenient care delivered right to their door.

Founded by a team of experts in veterinary medicine, pharmacy, and healthcare, Furble was built to fix a problem Canadians have been facing for far too long: accessing affordable pet care. While e-commerce has transformed nearly everything Canadians buy, pet parents still had no trusted homegrown platform to fill prescriptions online legally and safely. Furble changes that—delivering prescriptions, food, and wellness products straight to owners’ doors while supporting veterinarians, and giving pet parents confidence that their pets are getting the care they deserve.

“As a long-time pet parent, I know how much our animals mean to us, and I’ve always been passionate about improving how we care for them,” said Lisa MacIntyre-Smith, CEO of Furble. “That’s what inspired Furble: to create an accessible and affordable, Canadian-built platform so families don’t have to choose between essential vet visits and the prescriptions and products their pets rely on. Every order supports pets getting the care they deserve while giving back to animals in need, driving real change for families and veterinarians across Canada.”

How Does Furble Work?

After their veterinarian recommends a medication for their pet, pet parents can visit Furble to compare products, view transparent pricing, and select fulfillment options. Their veterinarian would then send their pet’s prescription to one of Furble’s licensed pharmacy partners, who would then process and deliver the order directly to the pet parent’s door, making care more efficient and accessible for pets and their families while supporting every step of a pet’s health journey.

A portion of profit supports Canadian animal charities, and the Furble team further gives back to the community by regularly volunteering with these organizations, creating a ripple effect that strengthens not just individual families but the wider community of pets, caregivers, and veterinary professionals across Canada.

“Having worked in the veterinary industry myself, I’ve seen all kinds of pet care services, and Furble truly sets itself apart,” said Irina Voronin, Furble Customer. “Their team coordinated directly with my veterinarian to process my dog’s prescription and had it delivered to my door within days. I’ve always wondered why preventative medication made up 75% of my vet bill. With Furble, I got the same product at a better price — and the whole experience felt seamless, like I got more than just a transaction.”

Start your pet’s journey to faster, more affordable care at furble.com.

About Furble

Furble is an online community for affordable and accessible pet care in Canada, providing medications through a network of licensed pharmacy partners, as well as food and wellness products. The platform simplifies ongoing pet care with transparent pricing, home delivery, and educational resources, making it easier for pet parents to manage their pets’ health. Furble is committed to supporting local pharmacies, veterinarians, and charitable initiatives across Canada, helping build a stronger, community-focused ecosystem for pets and their families. For more information, visit furble.com.