Draper James Expands Into Houston Market With New Store at The Woodlands Town Center

HOUSTON--(BUSINESS WIRE)--Draper James, the classic American lifestyle brand founded by Reese Witherspoon, is proud to announce the opening of its newest store in The Woodlands, marking the brand’s official expansion into the Houston market. This new boutique becomes Draper James’ third retail location, joining its two Nashville stores — the beloved flagship on 12 South and the boutique at Nashville International Airport (BNA).

Located in the heart of The Woodlands Town Center, the store will offer the brand’s signature ready-to-wear, accessories, and lifestyle gifts, each infused with the joyful, distinctly Americana spirit that defines Draper James. Guests will also find a curated selection of home and lifestyle products, including an assortment from Reese’s Book Club — bringing together fashion, community, and storytelling under one roof.

“We’re thrilled to open our new Draper James store in The Woodlands, just in time for the holidays. Houston has always welcomed us with such Southern hospitality, and we’re excited to make our home in this beautiful center. We look forward to serving this vibrant community with our signature style and charm.” - Jeannie Yoo, Draper James CEO.

A New Home for Community & Connection in Texas

The Houston expansion builds on the momentum of Draper James’ recent Decade Tour — a year-long, 10-city 10th-anniversary celebration designed to connect with the communities of women who have supported the brand over the past decade. In this spirit, the new Woodlands store will serve as the brand’s heartbeat in Texas and a central hub for women-centered programming, engagement, and connection.

• Store Opening — November 2025
• Location — Draper James at The Woodlands, 9595 Six Pines Drive, The Woodlands, TX 77380

ABOUT DRAPER JAMES

Draper James is a classic, American lifestyle brand founded by Reese Witherspoon, inspired by her Southern roots. Reese named the brand after her grandparents who taught her everything she knows about gracious Southern living. Launched in May 2015, the collection consists of ready-to-wear, accessories and home accents — offering classic grace and charm, no matter where you live. The collection is available at the flagship store in Nashville, as well as the brick-and-mortar location at BNA Airport in Nashville — and at draperjames.com. Follow @draperjames on Instagram, Facebook, TikTok and Pinterest.