The Lawn Mower® 5.0 Ultra by MANSCAPED® Wins Best in Men’s Grooming at the CEW Beauty Awards

The Brand’s Premium Groin & Body Hair Trimmer Takes Home One of Beauty’s Most Distinguished Accolades

SAN DIEGO--(BUSINESS WIRE)--MANSCAPED^®, the global men’s grooming company, and lifestyle consumer brand is proud to announce that its best-selling groin and body hair trimmer, The Lawn Mower^® 5.0 Ultra, has been named Best in Men’s Grooming in the 2025 CEW Beauty Awards, the industry’s highest honor and ultimate recognition in beauty.

“MANSCAPED took on a white space in men’s grooming by creating the first trimmer designed specifically for men’s sensitive areas,” said Paul Tran, Founder and CEO of MANSCAPED. “Today, we’re honored to see that innovation and performance recognized by the beauty industry’s most respected experts. This award validates our commitment to elevating men’s grooming through thoughtful design and cutting-edge technology.”

Recognized as one of the most prestigious honors in the beauty and personal care industry, the CEW Beauty Awards celebrate product innovation and excellence, with winners selected by a distinguished panel of beauty insiders and professionals.

Since its debut, The Lawn Mower^® 5.0 Ultra has earned widespread praise from customers and editors alike for its precision, comfort, and ease of use. The trimmer’s standout features include dual interchangeable SkinSafe^®* Foil and Trimmer blade heads, a dual LED spotlight, and a lightweight, ergonomic design that delivers a premium grooming experience unlike anything else on the market.

This recognition follows a series of product innovations from MANSCAPED, reinforcing the brand’s position at the forefront of the men’s grooming industry and its ongoing commitment to introducing high-quality, head-to-toe self-care solutions for men.

*SkinSafe^® technology does not guarantee cut protection.

About MANSCAPED^®

Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED^® is the global men’s lifestyle consumer brand and male grooming category creator trusted by over thirteen million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The collection is available globally in 40 countries on manscaped.com, on Amazon in more than 100 countries worldwide, and in major retailers including Target^®, Walmart, CVS, Best Buy, Men’s Wearhouse, Jos. A. Bank, Military Exchanges, and many more internationally. For more information, visit manscaped.com or follow on Facebook, Instagram, X, TikTok, Tumblr, and YouTube.