ŌURA Surpasses 5.5 Million Rings Sold and Doubles Revenue for the Second Year in a Row, Empowering Millions to Live Better, Longer

Company Continues to Expand with Partnerships and Product Integrations, While Further Bolstering International Presence

SAN FRANCISCO--(BUSINESS WIRE)--ŌURA, maker of the most trusted smart ring, Oura Ring, announced today that Oura Ring sales have surpassed 5.5 million since the product was first offered in 2015, with over half of those sales coming in the last year alone. The company reported revenue over $500 million in 2024, more than double that of the prior year. ŌURA is on track to double revenue again this year, and reach $1 billion in sales in 2025 while continuing to expand profitability. The strong momentum year after year reflects not only the demand for innovative wearable technology but also the trust people place in ŌURA to deliver actionable insights for better health.

The company also announced that it has established a new $250 million revolving credit facility with JPMorgan Chase, Goldman Sachs, Bank of America, Barclays, Citi, and Wells Fargo. This increased liquidity will support the company’s working capital needs and growth initiatives.

"ŌURA has sold over 2.5 million rings since June 2024, reaching in just over a year what previously took the company eleven years to achieve since its founding in 2013," said Tom Hale, chief executive officer of ŌURA. "This milestone is a testament to the incredible demand for our product, reflecting the value we deliver to Oura Members and the team’s dedication to relentless innovation, effective marketing, and thoughtful expansion through retail and commercial partnerships."

ŌURA is dedicated to empowering a proactive approach to health, supporting members through every stage of life—from couples planning to conceive or becoming new parents, to women experiencing perimenopause, and people seeking to age with strength and vitality. For the 51 percent of Oura Members managing at least one chronic condition, Oura Ring delivers continuous insights that help them understand their body’s patterns, make informed lifestyle decisions, and engage more effectively with their healthcare providers, who make up 11 percent of the company’s member base.

ŌURA serves customers in over 150 countries and is now available at more than 4,000 retail locations across twenty countries. Last year, ŌURA became the fastest-growing brand on Amazon in the U.S. To further increase accessibility, Oura Ring is HSA/FSA-eligible in the U.S. and has 1,000 commercial partners globally, including American Express, which now includes a benefit with ŌURA on their U.S. Consumer Platinum Card, offering up to $200 back in statement credits each year when Card Members purchase Oura Ring through Ouraring.com*.

Built on a foundation of science and research, ŌURA now employs more than thirty MDs and PhDs who lead cutting-edge research, consult on the development of new hardware and software features, and engage with like-minded companies—including Essence Healthcare and Maven Clinic—to scale the company’s healthcare ambitions.

ŌURA continues to deliver new features that empower members to take control of their own health. The company recently added new women’s health insights focused on pregnancy, enhanced activity features, and Metabolic Health. The company has been recognized for its visionary work, landing on the 2025 CNBC Disruptor list and TIME100 Most Influential Companies.

For more information about Oura, visit ouraring.com.

About ŌURA:

ŌURA delivers personalized health data, insights, and daily guidance with Oura Ring, the leading smart ring that helps you live healthier, longer. Guided by a mission to shift healthcare from sick care to prevention, ŌURA supports millions of members worldwide across sleep, activity, stress, readiness, women’s health, and heart health. Scientifically validated against medical gold standards, the lightweight Oura Ring provides 50+ health and wellness metrics continuously, empowering both individuals and thousands of research teams, healthcare providers, and organizations. With 1,000+ ecosystem partners across wellness and medicine, ŌURA is advancing the future of preventative health.

Founded in Finland in 2013 and headquartered in San Francisco, ŌURA has raised $550M and was last valued at $5.2B—making it the world’s most valuable standalone wearable company. Learn more at ouraring.com or connect with ŌURA on Instagram, LinkedIn, and TikTok.

Oura Ring is not a medical device and is not intended to diagnose, treat, cure, monitor, or prevent medical conditions or illnesses.

* Enrollment Required.