-

Dairy Queen Ushers in Fall with Seasonal Treats and a Cool 85-Cent Blizzard Deal

The Fall Treat Collection Features Flavors Including NEW! Caramel Toffee Cookie Blizzard Treat, Fan-Favorite Pumpkin Pie Blizzard Treat and NEW! Maple Cookie Shake

original DQ introduces 2025 Fall Treat Collection, featuring seasonal flavors. (Photo Credit: Dairy Queen)

DQ introduces 2025 Fall Treat Collection, featuring seasonal flavors. (Photo Credit: Dairy Queen)

MINNEAPOLIS--(BUSINESS WIRE)--As the leaves begin to turn and sweater weather approaches, American Dairy Queen Corporation (ADQ) is welcoming the season with the launch of its crave-worthy Fall Treat Collection. And to keep the brand’s 85th birthday celebration going, DQ® is offering fans a small Blizzard® Treat for just 85 cents*, making it even sweeter to enjoy the lineup of fall-inspired treats.

The Fall Treat Collection features two indulgent new creations inspired by nostalgic fall flavors, alongside the return of a beloved autumn classic, all made with DQ signature world-famous soft serve:

  • New! Caramel Toffee Cookie Blizzard Treat: Thick, chewy cookie pieces, toffee, and caramel blended with world-famous DQ soft serve to Blizzard® perfection.
  • Pumpkin Pie Blizzard Treat: Real pumpkin pie pieces blended with DQ world-famous soft serve to Blizzard® perfection and garnished with whipped topping and nutmeg.
  • New! Maple Cookie Shake: DQ world-famous soft serve blended with Maple Cookie Crumble base, real milk and garnished with whipped topping.

“Our fans eagerly anticipate the return of fall flavors each year and this season we’re delivering our most curated collection yet,” said Maria Hokanson, Executive Vice President of Marketing at American Dairy Queen Corporation. “From fan-favorite pumpkin pie to the decadent indulgence of caramel and toffee, we’ve crafted something special for every palate. Every sip and spoonful are a celebration of comfort and flavor that’s made even sweeter with an extra special deal for our fans in celebration of our 85th year.”

From September 8 through September 21, DQ Rewards members can enjoy a small Blizzard Treat for just 85 cents, available exclusively through the DQ Mobile App with any purchase of $1 or more*. It’s the perfect opportunity to try a new flavor or revisit an old favorite at an unbeatable value while celebrating 85 years of DQ.

For more information on the Fall Treat Collection and details on the 85-cent Blizzard offer, visit DairyQueen.com or download the DQ® Mobile App.

*Offer valid for a limited time in the DQ® App for DQ® Rewards members with a purchase of $1 or more. Must redeem DQ® Rewards deal to receive offer; deals may take 24 hours to appear. At participating U.S. locations. Other terms apply.

About International Dairy Queen, Inc.

International Dairy Queen, Inc., headquartered in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses and services a system of more than 7,700 DQ restaurants in more than 20 countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. (Berkshire), which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information, visit DairyQueen.com.

IDQUS for Food, Treats & Beverages – US

Contacts

Media Contact:
Dq@mww.com

Industry:

International Dairy Queen

Release Versions
English

Contacts

Media Contact:
Dq@mww.com

More News From International Dairy Queen

Dairy Queen® Announces Miracle Treat Day®, a Sweet Way to Support Children’s Miracle Network Hospitals

MINNEAPOLIS--(BUSINESS WIRE)--American Dairy Queen Corporation (ADQ), a leader in iconic treats and food, announced today Miracle Treat Day®, a sweet day for a great cause. The one-day initiative, happening on July 31, is a delicious way to make a difference and help support local children’s hospitals. Taking part in Miracle Treat Day is as easy as enjoying your favorite Blizzard® Treat! For every Blizzard Treat purchased at participating U.S. DQ locations on July 31, Miracle Treat Day, $1 or m...

Dairy Queen Celebrates 85th Birthday with the Sweetest Gifts for Fans — An 85-Cent Blizzard Treat Deal and The Return of Fan Favorites on The Summer Blizzard Treat Menu

MINNEAPOLIS--(BUSINESS WIRE)--A very sweet birthday is being celebrated this year—American Dairy Queen Corporation (ADQ) is turning 85! To mark this milestone occasion, DQ® is serving up a Summer Blizzard® Treat Menu packed with exciting new flavors, returning fan-favorites and for a limited time, an 85-cent small Blizzard Treat deal*. Time to get the party started! DQ is giving fans a reason to celebrate by bringing back the Confetti Cake Blizzard Treat and fan-vote winner S’mores Blizzard Tre...

International Dairy Queen Hires Art D’Elia as Chief Operating Officer

MINNEAPOLIS--(BUSINESS WIRE)--International Dairy Queen, Inc. (IDQ) today announced Art D’Elia joined the company as chief operating officer, U.S. and Canada, reporting to the president and CEO. He will lead a team of nearly 275 DQ® employees in operations, training and marketing to achieve the company’s financial objectives, grow franchisee sales and profits, and maintain and grow the strength and reputation of the DQ system. “Art’s strategic vision for the DQ business and strong leadership in...
Back to Newsroom