Affinity Interactive Announces Revitalized Silver Sevens Hotel & Casino

Upgraded Amenities Reinforce Classic Vegas Value

LAS VEGAS--(BUSINESS WIRE)--Affinity Interactive, a leading omni-channel media and gaming operator, today announced the latest enhancements to the guest experience at Silver Sevens Hotel & Casino (“Silver Sevens”), reinforcing its reputation as one of Las Vegas’ most accessible destinations for gaming, dining, and entertainment.

“Silver Sevens has long been a destination for both tourists and locals drawn to its outstanding dining, gaming, and entertainment options and its unbeatable value,” said Scott Butera, Chief Executive Officer of Affinity Interactive. “Maintaining that value proposition and convenience, while continuing to offer a classic Vegas experience, has been our focus in further enhancing all aspects of the guest experience. With our refreshed rooms and suites and a wide variety of new and updated amenities, including a remodeled lounge and a new location of the Delirious Comedy Club beginning August 22, 2025, visitors will be able to enjoy all the value Silver Sevens offers.”

The updated Silver Sevens will offer guests:

• 320 Refreshed Rooms & Suites: Modernized accommodation at all-inclusive rates with no hidden fees and free parking.
• Remodeled Se7en Sins Lounge: Lounge remains an iconic fixture among Vegas sports fans, now offering weekly entertainment from live music to complimentary pay-per-view events every weekend.
• Live Radio Broadcasts: Unnecessary Roughness on Raider Nation Radio airs live every Thursday (2:00 to 5:00 p.m. PT) during the pro football season.
• Expanded Gaming & Leisure: The William Hill Race & Sports Book and 6,500-square-foot pool and deck deliver a variety of gaming and recreation options.
• Newly Opened Delirious Comedy Club: A new Silver Sevens location of storied comedy club, with live shows from Thursday through Sunday.
• 5,000-Square-Foot Conference Space: Flexible meeting and event space suited for corporate offsites, galas, and private celebrations.
• Classic Vegas Dining: A range of dining options, from City Café’s famous Sunday Only Chicken Sandwich to $3 beers and shots, available all day, every day. Guests can also enjoy the Neighborhood Love program, with exclusive discounts at select local restaurants.
• Convenient Access: Minutes from Harry Reid International Airport, with complimentary guest shuttle service and ample on-site parking.
• Nevada A-Play Rewards: Members of Affinity Interactive’s loyalty program, A-Play Club, can earn and accelerate tier status across both Silver Sevens Hotel & Casino and Primm Valley Resort.

For additional information, please contact [e-mail].

About Affinity Interactive

Affinity Interactive is an omni-channel media and gaming industry leader with an expanded suite of casino and online gaming offerings. Combining leading regional casinos in Nevada, Missouri and Iowa with advanced technology, digital and media platforms, Affinity Interactive has nearly 1 million combined customers and is positioned to capitalize on the continued momentum in sports betting and iGaming globally. Affinity Interactive companies also include: the iconic Daily Racing Form, “America's Turf Authority since 1894” for horse racing and sports enthusiasts throughout North America, one of America’s fastest-growing online and mobile wagering platforms; and DRF Sports, which provides fans with exclusive up-to-date sports betting stats, insights and analysis on all major U.S. sports and leagues. For more information, please visit affinityinteractive.com and DRF.com.

Affinity Interactive is a portfolio company of ZCG Private Equity, the private equity arm of ZCG, a leading, privately held global firm.

About ZCG

ZCG is a leading, privately held global firm comprised of private markets asset management, business consulting services, and technology development and solutions.

For nearly three decades, ZCG has invested tens of billions of dollars in private equity and credit-related strategies, through multiple economic cycles and across many industries, including consumer products, steel, steel processors, agriculture, consumer food, gaming, hospitality, manufacturing, specialty services, and automotive. ZCG's investors include prominent global sovereign wealth funds, endowments, pension funds, insurance companies, foundations, family offices, wealth management firms, and other financial institutions in North America, Europe, Asia, Africa, and the Middle East.

ZCG has a global team comprised of approximately 400 professionals. The company is headquartered in New York, with affiliate offices located in Pune and Mumbai, India, and Riyadh, KSA. For more information, please visit www.zcg.com.