Ian Somerhalder and Nikki Reed Join Forces with Joi + Blokes to Champion Hormone Health, Longevity, and the Power of Partnership

NASHVILLE, Tenn.--(BUSINESS WIRE)--Joi + Blokes, the fast-growing platform redefining men’s and women’s health through diagnostics, hormone therapy, longevity-based therapies, and smart supplements, is proud to announce its newest partners: actor and activist Ian Somerhalder and actress, entrepreneur, and sustainability advocate Nikki Reed.

As passionate wellness advocates and partners in both life and business, Ian and Nikki are teaming up with Joi + Blokes to expand access to proactive, science-backed care with a focus on hormone health, perimenopause support, and long-term vitality for both men and women.

“What drew us in was the mission to serve the whole person, not just the symptoms,” said Ian Somerhalder. “This is diagnostics with real solutions. It’s about giving people the tools and knowledge to actually take control of their health in a lasting way.”

Joi + Blokes blends clinical-grade diagnostics with personalized supplement protocols and telehealth care designed around hormonal balance, longevity, and real-life outcomes. Unlike most diagnostic platforms that stop at delivering a report, Joi + Blokes offers actual one-on-one clinical care with licensed providers. Each visit ranges from 30 minutes to an hour and focuses on meaningful treatment plans, not just test results.

The company places a strong emphasis on helping women navigate perimenopause and helping men manage testosterone decline, two areas often overlooked by traditional healthcare.

“Health is so much more than what we see on the outside. It’s how we feel mentally, our stress levels, our environment - it’s what we see but it’s also what we don’t see. As a woman, I’ve watched too many friends feel dismissed or confused when it comes to health,” said Nikki Reed. “Joi + Blokes takes a completely different approach. It’s personal, clinical, and it truly listens to women, especially during life’s biggest moments, when support is needed most.”

Josh and Katy Whalen, co-founders of Joi + Blokes, say the partnership with Ian and Nikki reflects the deeper purpose behind their work.

“Ian and Nikki are exactly the kind of people we want to build with, thoughtful, transparent, and committed to real impact,” said Josh Whalen. “We share the belief that hormone health is not just individual, it’s relational. When both partners feel their best, everything changes.”

“Our mission has always been to empower people with science and support,” added Katy Whalen. “We’re not just helping people feel better. We’re helping them reconnect with themselves, their partners, and their purpose. Ian and Nikki are the perfect voices to help amplify that message.”

The partnership will include content collaborations, educational campaigns, and deeper involvement in Joi + Blokes’ mission to become the trusted leader in proactive health, from advanced diagnostics and hormone support to smart care and personalized coaching.

About Joi + Blokes

Founded by husband-and-wife team Josh and Katy Whalen, Joi + Blokes is a national telehealth platform redefining how men and women approach hormone health, diagnostics, weight loss, and longevity. Their mission is deeply personal — the very therapies they now offer helped save their own marriage. That journey fuels their commitment to making advanced, personalized care both affordable and accessible.

With precision medicine at its core, Joi + Blokes offers expert-led treatment plans, data-driven supplements, and ongoing clinical support to help people feel their best at every stage of life.

To learn more about Joi + Blokes and its growing community of leaders, follow @joiwomenswellness and @getblokes on Instagram, or visit www.joiandblokes.com to explore personalized care, diagnostic testing, and advanced hormone therapies for men and women nationwide.