The SEER Group Expands Northwest Presence With Acquisition of Oregon’s Associated Heating & Air Conditioning

EUGENE, Ore.--(BUSINESS WIRE)--The SEER Group is proud to announce its continued expansion in the Pacific Northwest through the acquisition of Associated Heating & Air Conditioning, a trusted HVAC leader serving Lane County and surrounding communities since 1978. Known for its reputable service, strong customer guarantees, and community-first values, Associated joins SEER’s family of brands as a model of longevity and local leadership.

Led by Kevin Brooks and Trisha Peterson, Associated Heating & Air Conditioning has been a cornerstone of the greater Eugene area for nearly five decades. Built on a foundation of technical excellence, expertise, and a 100% satisfaction guarantee, the company has earned its reputation one home at a time. That standard will continue under SEER’s support.

“We’ve spent 47 years earning the trust of our customers and building a culture our team is proud of. This is the next chapter,” said Kevin. Trisha added, “SEER recognized who we are. They understood the value of our name, our people, and the way we do business.”

Associated’s customers will continue to be served by the same trusted team, now backed by SEER’s expanded resources, operational support, and network of partner brands.

"This team has earned their community’s trust over nearly five decades not just by doing the job right, but by doing right by people,” said Justin Nagy, CEO of The SEER Group. “We’re excited to carry that legacy forward and support Kevin, Trisha, and their entire team as they continue to grow.”

This is another meaningful step in SEER’s strategy to grow alongside founder-led brands that deliver top-tier service and stay true to their local roots. Through access to operational tools, shared resources, and a collaborative network of leading home services brands, SEER enables businesses like Associated to grow with the support of a platform without changing the heart of what makes them successful.

About The SEER Group

The SEER Group LLC is a collection of industry-leading residential and commercial HVAC, electrical, and plumbing companies. Our mission is to provide exceptional residential and commercial services by upholding the legacies of our brand partners, empowering their growth, elevating performance, and enhancing the quality of life in the communities we serve. Through flexible investment solutions, The SEER Group provides trade services entrepreneurs with business support and the opportunity to plan their legacies through the sale of all or part of their businesses, depending on their goals. To learn more visit theseergroup.com.