New Study Rates Regions Bank Tops in Customer Satisfaction Among Traditional Banks

Regions is the highest-rated traditional bank in the 2025 ACSI® Finance and Insurance Study.

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Regions Bank on Thursday announced the company was rated number one in customer satisfaction among traditional banks according to the American Customer Satisfaction Index (ACSI®) 2025 Finance and Insurance Study.¹

The study also measures customer satisfaction with financial institutions in the following areas:

• Courtesy and helpfulness of associates
• Quality and reliability of mobile app
• Website satisfaction
• Speed of financial transaction (in branch)
• Variety of financial services available (checking, savings, debit/credit cards, loans)
• Ease of adding or making changes to accounts
• Ease of understanding information about accounts
• Call center satisfaction
• Number and location of ATMs
• Competitiveness of interest rates
• Number and location of branches

“Customer satisfaction is built into everything we do, and we are particularly proud of this top ACSI ranking because it is based directly on the voice of the customer,” said Regions Chairman, President and CEO John Turner. “Regions is focused on continuing to grow in our vibrant markets – places like Houston, Dallas, Atlanta and Nashville, as well as our strong core markets like Birmingham, Memphis, Mobile and more. We’re deepening relationships with existing customers while showing people and businesses who have moved into our markets why it pays to bank with Regions. The latest ACSI results are a testament to our ability to effectively meet the banking needs of customers throughout the great markets we serve.”

The ACSI was established in 1994 at the Ross School of Business at the University of Michigan. Spanning the gap between nearly 40 different industries covering 400 companies, ACSI benchmarks provide insight into brand performance throughout the entirety of the customer experience. Reported on a scale of 0 to 100, scores are based on data from interviews with roughly 200,000 customers annually. Regions received an annual ACSI score of 83 on a 100-point scale. The score places the bank three points higher than the national banking average of 80. Customers were chosen at random and contacted via email between January 2024 and December 2024. For more information, visit theacsi.org.

Regions continues to receive high-profile industry recognitions and honors. Gallup has recognized Regions for its strong associate culture for 11 consecutive years, and Regions has been recognized as a Best Workplace in America by the American Opportunity Index. Together, Regions’ reputation for service, innovation and culture supports the bank’s continued growth.

“We are deeply proud to receive these high marks, especially those that come directly from customers,” said Kristin Julbert, head of Customer Insights, Strategy and Execution for Regions. “From individuals to small businesses, major corporations, people investing for the future and beyond, our relationship-based approach to banking is driving strong results. And we will never stop focusing on refining and enhancing the customer experience as we build on our growth over time.”

About Regions Financial Corporation

Regions Financial Corporation (NYSE:RF), with $160 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,250 banking offices and more than 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.

^1Source: 2025 ACSI® survey of customers rating their own traditional bank. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index LLC. For more about the ACSI, visit www.theacsi.org.