Align Technology Launches Professional Marketing Initiative Featuring Doctors at the Forefront of Digital Orthodontics and Their Stories in Transforming More Than 20M Smiles With Invisalign® Aligners

• New professional marketing initiative celebrates the role doctors play in digital orthodontics and provides a platform to inspire others through their personal stories.
• Initiative underscores Align’s 20M Invisalign Smiles milestone: “20M smiles, 20M stories, endless possibilities.”
• Initial campaigns will highlight orthodontists across the Europe, Middle East and Africa (“EMEA”) region and North America followed by General Practitioner dentists.

TEMPE, Ariz.--(BUSINESS WIRE)--Align Technology, Inc. (“Align”) (Nasdaq: ALGN), a leading global medical device company that designs, manufactures, and sells the Invisalign^® System of clear aligners, iTero™ intraoral scanners, and exocad™ CAD/CAM software for digital orthodontics and restorative dentistry, today announced a new professional marketing initiative spanning across the EMEA region and North America to provide doctors with a platform to share their stories about transforming smiles and changing lives for their patients and practices. The initiative includes regional campaigns that celebrate doctors’ achievements by showcasing a variety of real, emotional, and inspiring stories, each shining a light on the meaningful work that doctors do every day.

“The support, trust, and expertise of our doctor customers around the world are critical factors in all that we do,” said Joe Hogan, president and CEO, Align Technology. “They continuously inspire each of us in how they combine Align digital tools and technology with their knowledge and expertise to improve oral health and to transform smiles and change lives for their patients.”

This initiative is an overarching, ongoing effort to recognize and celebrate doctors, their practices, and their patients. With an initial focus on orthodontists, these campaigns use compelling, relatable short form videos of authentic doctors’ stories shared across multiple media platforms to highlight a unique journey, a challenge overcome, or a meaningful connection with patients.

The first two iterations of the campaign are launching in the EMEA region and North America, with stories released throughout the year on dedicated landing pages:

• The “We See Your Brilliance” campaign will be available digitally across EMEA starting on May 23^rd in 7 languages and at the European Aligner Society (EAS6) Congress 2025 in Rhodes. Link to campaign: https://www.invisalign.co.uk/provider/we-see-your-brilliance

• “The Innovators Behind the Smile” campaign will be available digitally in North America starting on May 22^nd. Link to campaign: https://www.invisalign.com/provider/invisalign-solutions/for-orthodontists/innovators

“A smile can truly transform a life—and behind every confident smile is the expertise, dedication, and brilliance of a doctor. Their work goes far beyond aligning teeth; it’s about restoring confidence and changing lives. This campaign is a tribute to all doctors and their staff, whose passion and precision leave a lasting impact,” said Khilola Shukurova, Align vice president marketing, EMEA.

“Doctors across the world have transformed smiles and changed the lives of patients – from kids to teens to adults of all ages,” said Kamal Bhandal, Align senior vice president, Global Brand, Consumer and Americas Marketing. “This campaign shines a light on the innovators behind the smiles - the doctors in local communities around the world. We look forward to sharing and celebrating their inspirational stories of connection with their patients and building confident new smiles.”

About Align Technology, Inc.

Align Technology designs and manufactures the Invisalign^® System, the most advanced clear aligner system in the world, iTero™ intraoral scanners and services, and exocad™ CAD/CAM software. These technology building blocks enable enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies for over 281.4 thousand doctor customers and are key to accessing Align’s 600 million consumer market opportunity worldwide. Over the past 28 years, Align has helped doctors treat over 20.1 million patients with the Invisalign System and is driving the evolution in digital dentistry through the Align™ Digital Platform, our integrated suite of unique, proprietary technologies and services delivered as a seamless, end-to-end solution for patients and consumers, orthodontists and GP dentists, and lab/partners. Visit www.aligntech.com for more information.

For additional information about the Invisalign System or to find an Invisalign doctor in your area, please visit www.invisalign.com. For additional information about the iTero digital scanning system, please visit www.itero.com. For additional information about exocad dental CAD/CAM offerings and a list of exocad reseller partners, please visit www.exocad.com.

Invisalign, iTero, exocad, Align, Align Digital Platform and iTero Lumina are trademarks of Align Technology, Inc.