Penny Finance Wins “Best of Show” at FinovateSpring 2025

The only personal finance company recognized this year, Penny highlights the power of scalable financial literacy technology for banks, credit unions, and their members.

SAN DIEGO, Calif.--(BUSINESS WIRE)--Penny Finance, the first personalized financial planning platform designed specifically for everyday Americans, has been named a Best of Show at FinovateSpring 2025, standing out as the only personal finance company among the honorees.

In a fintech landscape dominated by AI and automation, Penny's win is a powerful reminder that true wealth technology demands more than just algorithms. Penny combines data, personalization, and financial literacy to deliver a radically human, scalable experience that empowers both financial institutions and the communities they serve.

“Penny is proving that you can build a company for social good,” said Crissi Cole, founder and CEO of Penny Finance. “We’re giving real people the tools and confidence to take control of their money—and helping banks and credit unions deepen trust with the members they serve.”

Founded by Cole, a Wall Street alum, Penny was built to address the wealth gap and did so by solving for the lack of relevant, personalized financial guidance for pre-wealth and underserved consumers. In a crowded fintech, wealthtech, and edtech landscape, Penny took a bold stance from day one—financial advice shouldn’t just be for the wealthy. It should be accessible, personal, and actionable.

What’s Next

Penny is on track to reach 500,000 members in all 50 states with its enterprise financial planning and engagement technology. Through Main Street financial institutions, Penny is democratizing access to guidance and resources once reserved for the few—redefining how Americans view their local community banks.

If you're a credit union, community bank or regional institution looking to outmaneuver the big banks and deliver more value to your members, Penny is your partner.

To learn more or schedule a demo, visit www.penny-finance.com/partners.