Rainbow Expands Beauty & Wellness Insurance to Texas and Illinois

New Coverage Designed for Salons, Spas, and Studios Launches in Two of the Top Five U.S. States for Personal Care

SAN FRANCISCO--(BUSINESS WIRE)--Rainbow, a digitally-enabled managing general underwriter best known for insuring restaurants, today announced the expansion of its Beauty & Wellness insurance program into Texas and Illinois. These new state launches follow successful rollouts in Arizona and Michigan earlier in 2025, and mark a significant step forward in Rainbow’s mission to serve niche industries. Texas and Illinois are among the nation’s top five states for salon and fitness studio density.

The Beauty & Wellness sector—sometimes referred to as Personal Care—is among the fastest-growing segments of the U.S. economy, and one of the hardest hit during the pandemic. Rainbow’s approach uses proprietary technology to synthesize public data in real time, enabling “continuous underwriting” for more accurate and adaptive risk assessment. As these businesses evolve, they’re demanding more tailored coverage and faster service—something Rainbow is uniquely positioned to deliver.

This is Rainbow’s first industry category outside of restaurants and the beginning of a growing portfolio of industry niches in which Rainbow brings a unique combination of technology and specialized underwriting to its growing agency distribution base. Appointed agents in Texas and Illinois now have access to Rainbow’s Beauty & Wellness program, designed specifically for personal care businesses and supported by a fully digital quote-to-bind platform and Rainbow’s experienced staff.

“Helping agents with their specialty commercial insurance needs is the reason why Rainbow exists. Our partnerships within the independent agent channel go deep, and our continuous underwriting technology gives us the unique edge in serving industries like beauty and wellness from which traditional carriers have otherwise shied away at no fault of those business operators,” said Bobby Touran, co-founder and Chief Executive Officer of Rainbow. “In an industry where insurance is a no-brainer, we’re proud to bring this proprietary intelligence—and a better overall experience—to Texas and Illinois agents and their business owners in one of the fastest growing segments of the economy.”

Rainbow’s Beauty & Wellness program includes:

• Comprehensive coverage: Business Owners Policy and Excess Liability, with customizable options like Professional Liability, EPLI, and more.
• Admitted coverage: Inclusive of high-need services such as barbering, massage therapy, fitness studios, and even historically non-admitted risks like body piercing.
• Scalable appetite: Suitable for both single- and multi-location operators.
• Frictionless process: Instant quote-to-bind and real-time underwriting decisions via Rainbow’s proprietary digital platform.
• Expert assistance: Backed by experienced underwriters and support staff.

With this launch, Rainbow expands its portfolio of carefully selected, desirable small business risks—advancing its goal of redefining small business insurance through the fusion of cutting-edge technology and human expertise. To learn more, visit https://www.userainbow.com/industry/beauty-wellness-insurance.

About Rainbow

Founded in 2022, Rainbow is a specialist managing general underwriter building tailored small business insurance programs. Through a combination of continuous underwriting technology and experienced human touch, Rainbow is pioneering insurance products that help prevent claims while protecting what matters. Rainbow offers agents a seamless quote-to-bind experience and supports digital distribution through select partnerships. Visit Rainbow at www.userainbow.com.