Brazilian Firms Accelerate Innovation With Providers’ Help

Companies form partnerships for technologies, strategic guidance to implement AI, automation, extended reality, ISG Provider Lens™ report says

SÃO PAULO--(BUSINESS WIRE)--A growing number of enterprises in Brazil are investing in digital innovation services to gain the competitive benefits of new technologies, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.

The 2025 ISG Provider Lens™ Digital Business Innovation Services report for Brazil finds that rapid market changes are forcing companies to adapt to emerging technologies to remain relevant and satisfy consumer demands. To keep up with trends around AI, automation, cloud computing and other capabilities, enterprises are partnering with service providers that offer specialized knowledge and solutions.

“Digital transformation requires more than modernizing tools,” said Shafqat Azim, ISG partner and Americas lead for digital transformation. “Service providers help Brazilian companies make deep changes in operations and culture to fully embrace new technologies.”

Brazilian enterprises are innovating with emerging technologies despite challenges that commonly impede such efforts, the report says. These may include skill gaps, data security concerns and resistance to change by employees and leaders. In addition to technology, leading providers offer strategic consulting to help clients work through internal barriers and make innovation serve business objectives.

Enterprises are working with service providers to introduce automation and AI for more personalized customer experiences, which are especially in demand from Brazilian consumers, the report says. These projects include implementing efficient data collection and analysis tools that reveal behavior patterns and individual customer preferences. With that information, companies can anticipate customer needs and respond in real time, across multiple marketing channels, by adapting their offers.

Some industries in Brazil are innovating with extended reality (XR) for more captivating customer experiences and improved operations, ISG says. Retailers are using augmented reality for immersive shopping experiences such as trying on products virtually before purchase, which can reduce return rates. Healthcare providers are using XR for more interactive virtual consultations, and manufacturers are integrating digital twins with XR for factory monitoring and employee training.

Many Brazilian organizations adopting these technologies need to overcome steep challenges, including a shortage of professionals capable of applying the tools and the need for significant investment in infrastructure and training.

“Leading innovation services providers understand the complexities of digital transformation,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Enterprises that commit to innovation and form close strategic partnerships are better equipped to turn uncertainties into opportunities.”

The report also examines other trends affecting digital innovation projects in Brazil, including the growing adoption of process automation and the emergence of generative AI for creating tools that adjust to changing contexts.

For more insights into the digital innovation challenges facing Brazilian enterprises, plus ISG’s advice for overcoming them, see the ISG Provider Lens™ Focal Points briefing here.

The 2025 ISG Provider Lens™ Digital Business Innovation Services report for Brazil evaluates the capabilities of 57 providers across four quadrants: Digital Transformation Services for Large Accounts, Digital Transformation Services for Midmarket, Customer Journey Services and Extended Reality Services.

The report names Accenture, AI/R and Globant as Leaders in three quadrants each. It names BRQ, Deloitte, MadeInWeb and Stefanini as Leaders in two quadrants each. ARVORE, Brivia, Cadastra, CI&T, Deal, Dedalus, Falconi, GhFly, ilegra, IPNet, Logicalis, Meta, Nação Digital, NTT DATA, TIVIT, VRGLASS and YDreams Global are named as Leaders in one quadrant each.

In addition, act digital, Spassu and Valtech are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant each.

Customized versions of the report are available from act digital, BRQ and Spassu.

The 2025 ISG Provider Lens™ Digital Business Innovation Services report for Brazil is available to subscribers or for one-time purchase on this webpage.

About ISG Provider Lens™ Research

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

About ISG

ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.