Holley Performance Brands Launches Modern Truck & Off-Road Performance Packages

Curated packages allow truck enthusiasts to shop by vehicle platform and demonstrate Holley’s leadership in the fast-growing truck and off-road sector

BOWLING GREEN, Ky.--(BUSINESS WIRE)--Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, announced the launch of its Modern Truck & Off-Road Performance Packages, a first-of-its-kind solution for the aftermarket industry. Designed to make aftermarket customization easier and faster, the Off-Road Performance Packages bring the power and performance of top products from Holley’s leading truck and off-road brands, including Flowmaster, ADS and Baer, into a single solution.

“At Holley, we place the enthusiast at the center of everything we do, and we are continually taking steps to enhance the customer experience with our broad portfolio of best-in-class products,” said Matthew Stevenson, President and CEO, Holley Performance Brands. “Our new Off-Road Performance Packages give enthusiasts a one-stop-shop platform solution, making it easier than ever to leverage the power of our iconic brands to customize their trucks. We are the only company in the aftermarket that can engineer a package like this, and we believe it’s a game changer.”

Bundling Products for Off-Road Performance

The Off-Road Performance Packages bundle Holley’s most popular and trusted products like exhaust systems, brakes, suspension kits and electronic tuners that are engineered to work together to upgrade the performance of popular vehicle platforms in the company’s Modern Truck & Off-Road consumer vertical, including:

• 2021 and newer Ford Broncos
• 2014 and newer Chevy Silverados
• 2014 and newer GMC Sierras
• 2005 and newer Toyota Tacomas

Components of the Modern Truck & Off-Road Performance Packages include:

• Flowmaster Exhaust: Enhanced exhaust flow, improved engine performance and signature sound
• ADS Direct Fit 2.5” Adjustable Reservoir Race Coilover Suspension System: Increased ground clearance, improved control over uneven terrain and accommodation for larger tires
• Baer Brakes: Stronger stopping power, better towing performance, and improved safety and reliability in off-road conditions
• Trusted Tuning: Multiple options from Holley’s leading tuning portfolio including DiabloSport, AEM and Superchips for increased power on-the-go performance calibration and optimization for both on and off-road adventures

Every product selected for the Performance Packages is backed by a team of Holley engineers working across the brands to ensure balanced and optimized performance that brings safety, fun and excitement to automotive enthusiasts everywhere.

“Truck enthusiasts often face the challenge of piecing together their dream builds, investing significant time and effort to find compatible parts that meet their performance goals,” said Osvaldo Gallegos, Vice President, Modern Truck & Off-Road Division, Holley Performance Brands. “We’re taking the guesswork out of the equation and giving drivers an expertly curated solution that gives them everything they need to unlock the power and potential of their vehicle in one convenient package. Whether they’re a DIYer or a first-time modifier working with their favorite auto shop, customizing their truck or SUV has never been easier.”

For more information and pricing on the Modern Truck & Off-Road Performance Packages, click here.

For more Holley Performance Brands company news, click here.

Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to (1) successfully design, develop, and market new products, (2) maintain and strengthen demand for our products and brands, (3) attract new customers in a cost-effective manner, (4) expand into additional consumer markets, and (5) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2023 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 14, 2024, and in any subsequent filings with the SEC.

About Holley Performance Brands

Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.