-

A Kind “KICKOFF” to the Super Bowl for 900 Schools and 273,000 Students

CLEVELAND--(BUSINESS WIRE)--Kindland:

WHO:

Kindland (Values-in-Action Foundation) with support from the NFL Foundation and the Pro Football Hall of Fame

 

WHAT:

Kickoff for Kindness: A Nationwide School Kindness Presentation

 

WHERE:

Video being viewed by 273,000 students in 900 schools across the United States

 

WHEN:

TOMORROW, February 6, 2025

All schools view the program on the SAME DAY at a time convenient for their schedule.

REQUEST FOR COVERAGE (Interviews available) -

With support from the NFL Foundation and the Pro Football Hall of Fame, Kindland is proud to present its Kickoff for Kindness video presentation to 900 schools and 273,000 students across the country on February 6th before Super Bowl weekend.

Provided free to schools, the inspiring video presentation, which is introduced by student broadcasters, encourages students to lead with compassion, empathy, and kindness while being inspired by NFL & Pro-Football Hall of Fame players’ kindness stories, positive peer messages, and more. It features stories from several players from the NFL and Pro Football Hall of Fame including current New York Giants’ wide receiver Darius Slayton and his work with the Far Rockaway, Harlem, and Bronx Giants program with the New York City Police Foundation.

“Hearing these inspiring stories motivates the kids to think about the importance of kindness in their own lives. All schools are encouraged to show the video on February 6 so that students feel united in working toward one common goal - treating one another with kindness, caring and respect,” said Stuart Muszynski, CEO and Founder of Values-in-Action Foundation.

Schools pre-registered for the presentation at www.BEKINDLAND.com and can fit the video into a viewing schedule that works best for their schedules.

As part of Kickoff for Kindness, Kindland also hosted a nationwide video contest that challenged students ages 12-19 to create a video that conveys the power of kindness. The winning video is featured in the 40-minute school presentation. The contest’s Grand Prize winner Mary McMahon of Mentor, Ohio received two tickets to the Super Bowl courtesy of the NFL Foundation. Watch Mary’s video HERE

The kindness will continue after February 6th as Kindland launches its 2025 Kindness Games - a national competition to see which schools to post the most acts of kindness from February 17 – April 18th.

“The Kindness Games are important because they heighten student and staff awareness to the importance of kindness and the positive impact it can have on their schools,” added Mr. Muszynski.

Schools have the opportunity to win cash prizes of $5,000, $2,500 or $1,000 for first, second, and third places, respectively, in each of the following grade categories: K-5, 6-8, and 9-12. Schools can register to participate at BeKindland.com.

About Kindland

Kindland is a national initiative of Values-in-Action Foundation, a non-profit organization that has been in the business of spreading positivity and kindness for 31 years. It has created and implemented a variety of programs to service all demographics in schools, businesses, and communities. It has reached over 2.1 million students in all 50 states.

Contacts

MEDIA CONTACT:
Amanda Guarnieri
Values-in-Action Foundation
amanda@viafdn.org
440-463-6205

Industry:

Kindland

Release Versions
English

Contacts

MEDIA CONTACT:
Amanda Guarnieri
Values-in-Action Foundation
amanda@viafdn.org
440-463-6205

More News From Kindland

Values-in-Action Foundation Honors Leadership From Across the U.S.

CLEVELAND--(BUSINESS WIRE)--Over 400 Clevelanders will come together to celebrate the stories of this year’s 2025 Values Matter honorees as Values-in-Action recognizes leaders who put their values in action every day on Thursday, June 26, 2025, at Landerhaven (6111 Landerhaven Drive, Mayfield Heights, OH). The evening will also highlight high school cheerleaders who made a 97-year-old woman’s dream come true and share how the kindness of others can make a difference in the eyes of today’s youth...

Companies Across Ohio Invited to Participate in Kindland’s Corporate Challenge

CLEVELAND--(BUSINESS WIRE)--Values-in-Action Foundation through its Kindland initiative, in partnership with the Ohio Chamber of Commerce and Case Western Reserve Weatherhead School of Management, has created the Corporate Challenge for Kindness. A statewide challenge to all Ohio companies to participate was issued by former Ohio Lt. Governor, and now US Senator, Jon Husted, and Tony Manna, Chairman of M7 Holdings as well as Founder of both Signet and the law firm Brennan, Manna and Diamond. Se...

Kindness Is the Main Course at Sixty-Three Cleveland-Area Restaurants

CLEVELAND--(BUSINESS WIRE)--We’re confirming your reservation at a “Kindness is Served Here” restaurant! As part of the Kindness Food Network, “Kindness is Served Here” is rolling out in sixty-three restaurants across Northeast Ohio as part of Values-in-Action’s Kindland movement in partnership with the Ohio Restaurant and Hospitality Alliance. The goal of the program is to spread kindness throughout the community by encouraging restaurant servers and customers to highlight the acts of kindness...
Back to Newsroom