Sunday Swagger Swings into 2025 Following a Year of Significant and Rapid Growth

Performance golf apparel company sees 90% YoY growth in the wholesale marketplace along with new and expanded strategic partnerships

YORBA LINDA, Calif.--(BUSINESS WIRE)--Sunday Swagger, the performance golf apparel company that never sacrifices comfort for personality, today announced strong growth and momentum in 2024, driven by increased wholesale sales and expanded retail partnerships.

Over the past 12 months, Sunday Swagger reported 94% year-over-year growth in wholesale sales and an increase of 25% year-over-year in wholesale partners. To date, Sunday Swagger has established over 700 wholesale partnerships across diverse sectors, including hospitality, consumer, retail, and professional sporting teams, and has collaborated with or made custom designs for leading consumer brands such as Coors, Kona, Sazerac’s Fireball Whiskey and Islands Restaurants. Sunday Swagger products are also available at 430 golf courses and in 200 retail locations nationwide, reaching consumers in 46 out of 50 states and Puerto Rico, Canada, Mexico, England, and Bali.

"As our wholesale department continues to scale, we focus on delivering exceptional, personalized service to each partner. Our growth is driven by a deep commitment to cultivating strong, lasting relationships,” said Sarina Rojas, Sunday Swagger Wholesale Director. “As we expand, we’re excited to collaborate with like-minded partners who share our passion for innovation, performance, and the thrill of the game—particularly those who aren’t afraid to stand out from the crowd.”

In 2025, Sunday Swagger plans to exhibit at several prominent industry trade shows, giving attendees a first-hand look at its latest products. The company will showcase at the PGA Show in Orlando in January (Jan. 21-25), engaging with existing wholesale customers. Following that, the brand will be at the Dallas Men’s Show (Jan. 25-27), where it will continue to expand its offerings. Additional trade shows and events will be announced later.

Sunday Swagger has an exciting 2025 ahead. In the spring, they'll unveil a new collection with a professional basketball team and launch their first major retail partnership with Scheels. You’ll soon find their products on store shelves across Scheels locations in six states.

Since it was founded in 2019 by visionary entrepreneur Mark Carmona to redefine and push the boundaries of golf fashion, Sunday Swagger has accomplished triple-digit growth each year. The company has created more than 300 distinctive and unique designs in men’s, women’s, and youth polos, t-shirts, hats and outerwear, and when a particular print sells out, Sunday Swagger quickly pivots to unveil new styles. Sunday Swagger’s signature polos, including Splatter, Stylin’, and The Gambler, have exploded over social media and have been seen on various celebrities.

Sunday Swagger’s loyalty membership community - The Sunday Club - offers members exclusive access to new designs, free shipping, increased discounts, 10% cash back on purchases, and a free welcome gift ($20 annual fee).

For more information and to order, visit sundayswagger.com and follow @sundayswagger on Instagram. The brand is now also available for affiliate programs via ShareASale and SkimLinks.

About Sunday Swagger

Sunday Swagger is a vibrant apparel company that never sacrifices performance for personality. Existing to deliver a sense of confident style coupled with comfort and durability, Sunday Swagger crafts its products in its Southern California headquarters for aficionados of fun around the world. Its clothes are designed for maximum comfort with 4-way stretch, moisture-wicking, and breathable fabric guaranteed to turn heads and spark conversation. It’s your Swagger. Embrace it. Own it. For more information, visit SundaySwagger.com and follow @sundayswagger on social media.