-

SEGA Dives Into its Legacy for New IP Initiative

New Games for Crazy Taxi™, Golden Axe™, Jet Set Radio™, Shinobi™ and Streets of Rage™ Now in Development

IRVINE, Calif.--(BUSINESS WIRE)--Tonight at The Game Awards 2023, one of the largest annual video game industry events in the world, SEGA of America unveiled an initiative to produce brand new titles from the publisher’s treasure trove of beloved IP. New games are currently in development for five of the company's legacy franchises: Crazy Taxi, Golden Axe, Jet Set Radio, Shinobi and Streets of Rage – all reimagined for modern audiences.

“In recent years, Sonic the Hedgehog has forged new paths for SEGA, bringing the franchise to life and reaching new audiences in ways we had only dreamed of in the past. Building off that success, we are digging into our legacy and reimagining several franchises to bring these games to more audiences around the globe,” says Co-COO of SEGA Corporation and CEO of SEGA of America, Shuji Utsumi. “Today's announcement is just the start of our initiative. First and foremost, our ambition will be to create great games with memorable characters and worlds. We hope fans of all ages will look towards our future with anticipation as we release these projects in the coming years.”

The upcoming projects, spanning a range of genres, are currently in different stages of development and will release over the next several years. The first of these games will be based on the following legacy franchises:

  • Crazy Taxi franchise – A whacky, high-octane driving adventure series where players must weave through traffic in an open play environment to deliver passengers to their destinations before time runs out.
  • Golden Axe franchise – A "hack and slash”-style series with close melee combat set in a fantasy world of beasts, swords, and magic.
  • Jet Set Radio franchise – This franchise combines action packed traversal around vibrant Tokyo-to with skating, self-expression through graffiti, street culture and rebellious themes.
  • Shinobi franchise – A series that utilizes ninja shuriken, ninjutsu, special attacks and more to defeat enemies in a mix of side-scrolling action and challenging environments.
  • Streets of Rage franchise – A “beat 'em up”-style series that pairs fast-paced fist fighting with fresh music set in a lawless urban environment.

More details on each of these upcoming games, including official game titles, release dates and platforms, will be shared in the future. To stay in the loop, fans can visit nextlevel.sega.com to sign up and receive all the latest updates on these SEGA projects and more.

For more information on SEGA of America and their titles, please visit sega.com.

About SEGA of America, Inc.

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes innovative interactive entertainment experiences for console, PC, mobile and emerging platforms. In 2020, SEGA ranked #1 among Metacritic's Annual Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog™, Like a Dragon™, Virtua Fighter™, Super Monkey Ball™, and Phantasy Star Online™, along with Atlus' Persona™ and Shin Megami Tensei™ series. Since its debut more than three decades ago, Sonic has become a pop culture icon featured in dozens of games, TV series, and movies. SEGA of America has offices in Irvine and Burbank, California. Visit www.sega.com.

ⒸSEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo, Crazy Taxi, Golden Axe, Jet Set Radio, Shinobi and Streets of Rage are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos and copyrights are property of their respective owners.

Contacts

MEDIA CONTACT:
Stacy DeVera
SEGA of America
sega@fortyseven.com

SEGA of America, Inc.


Release Summary
SEGA of America will produce new games from beloved classic IP, including Crazy Taxi, Golden Axe, Jet Set Radio, Shinobi and Streets of Rage.
Release Versions

Contacts

MEDIA CONTACT:
Stacy DeVera
SEGA of America
sega@fortyseven.com

Social Media Profiles
More News From SEGA of America, Inc.

SEGA® Teams up with the International Olympic Committee on a New Multi-Year Licensing Agreement Celebrating the Olympic Brand and Sonic the Hedgehog™

TOKYO--(BUSINESS WIRE)--Today, SEGA CORPORATION and the International Olympic Committee (IOC), the guardian of the Olympic Games and the leader of the Olympic Movement, announced a new multi-year agreement celebrating the legacies of Sonic the Hedgehog and the Olympic brand. The first look at the upcoming “Five Rings” collaboration is available now, featuring the Olympic rings with a supersonic Sonic the Hedgehog spin. This sneak peek into the custom art highlights the connection with Sonic and...

Internationally Renowned Artist Romero Britto and SEGA® Bring an Exciting Art and Consumer Goods Collaboration to Miami

BURBANK, Calif.--(BUSINESS WIRE)--Today, SEGA and internationally famed artist, Romero Britto, announced they will be teaming up in December 2024 to debut artworks and consumer goods from the BRITTO x Sonic collaboration through a pop-up at his flagship gallery in Miami, Florida. The pop-up will give fans a more in-depth look into the collection inspired by SEGA’s most iconic character, Sonic the Hedgehog. The BRITTO x Sonic collaboration first debuted at the “Be happy! ROMERO BRITTO Exhibition...

SEGA to Acquire Rovio Entertainment Oyj

TOKYO--(BUSINESS WIRE)--SEGA Corporation (the “Company”), a subsidiary of SEGA SAMMY HOLDINGS, at the meeting of its Board of Directors held on April 17, 2023, resolved to implement a tender offer (tender offer under the Finnish Law, the “Tender Offer”) to acquire Rovio Entertainment Oyj (“Rovio”), a mobile game company headquartered in Finland, through SEGA’s wholly-owned UK subsidiary SEGA Europe Limited (the “Acquisition”) and SEGA SAMMY HOLDINGS has entered into a definitive agreement with...
Back to Newsroom