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Licensing (Entertainment)
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Porter Airlines Takes Flight with the Hamilton Tiger-Cats in Landmark New Partnership

HAMILTON, Ontario--(BUSINESS WIRE)--The Hamilton Tiger-Cats and Porter Airlines are proud to announce a dynamic new long-term partnership, marking Porter’s latest step in expanding its presence in Hamilton and reinforcing its long-term commitment to the region and to John C. Munro Hamilton International Airport. As the Official Airline of the Hamilton Tiger-Cats, Porter will introduce a wide-ranging suite of activations — from elevated game-day experiences and exclusive digital content, to fan...
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Porter Airlines prend son envol avec les Tiger-Cats de Hamilton dans le cadre d’un partenariat historique

HAMILTON, Ontario--(BUSINESS WIRE)--Les Tiger-Cats de Hamilton et Porter Airlines sont fiers d’annoncer un nouveau partenariat dynamique à long terme, la dernière étape de Porter pour accroître sa présence à Hamilton et renforcer son engagement envers la région et l’aéroport international John C. Munro de Hamilton. À titre de compagnie aérienne officielle des Tiger-Cats de Hamilton, Porter lancera une vaste gamme d’activités, qu’il s’agisse d’expériences sportives exceptionnelles, de contenu nu...
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AI Platform Vermillio Named to TIME100 Most Influential Companies List

CHICAGO--(BUSINESS WIRE)--Vermillio, the AI licensing and protection platform, today was named to the annual TIME100 Most Influential Companies list, highlighting 100 companies making an extraordinary impact around the world. Vermillio was recognized for empowering humanity to thrive in the Al era through its groundbreaking TraceIDTM technology, which both provides comprehensive detection and removal capabilities for unauthorized AI-generated material and enables IP holders to protect and monet...
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Subway Canada réussit un véritable trou d’un coup en lançant pour une durée limitée le repas et les gobelets de collection Happy Gilmore

TORONTO--(BUSINESS WIRE)--Près de 30 ans après avoir tenu un rôle mémorable dans le film Happy Gilmore, Subway retourne sur le vert afin d’aider le personnage principal à conquérir le monde du golf à nouveau dans Happy Gilmore 2, qui sera diffusé en exclusivité sur Netflix dès le 25 juillet. Pour souligner le retour de ce partenariat emblématique, Subway et Netflix font équipe pour proposer aux fans le repas Happy Gilmore dès le 10 juillet dans les restaurants Subway du Canada. Pour 1 $ seuleme...
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Subway Canada hits a hole-in-one with Happy Gilmore, launching a limited-time Happy Gilmore Meal and Collectible Cups

TORONTO--(BUSINESS WIRE)--Nearly 30 years after its memorable role in Happy Gilmore, Subway is stepping onto the tee box once again to help Happy Gilmore return to the top of the golf world in Happy Gilmore 2, premiering on Netflix July 25th. To celebrate the revival of this iconic partnership, Subway and Netflix are teaming up to give fans special access with the Happy Gilmore Meal, available at Subway restaurants across Canada starting July 10th. Subway guests can make any combo a Happy Gilmo...
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Logitech G’s Streamlabs Launches New Sponsorship Platform to Connect Brands and Streamers

LAUSANNE, Switzerland & SAN JOSE, Calif.--(BUSINESS WIRE)--Streamlabs, the livestreaming software platform of Logitech G (SIX: LOGN) (NASDAQ: LOGI), a leading innovator of gaming software, technologies, and gear, today announced the launch of Streamlabs Sponsorships, a new platform built to help streamers earn money through brand partnerships. Launch campaigns will incur $0 in platform fees, and 100% of the brand payout will go directly to creators. Creators have always been at the center of St...
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HTC Partners with NTT Com to Forge a New Model for Immersive Entertainment in Japan

TOKYO & TAIPEI, Taiwan--(BUSINESS WIRE)--HTC Corporation, a global leader in innovative smartphone and virtual reality platforms, today announced the signing of a strategic Memorandum of Understanding (MOU) with NTT Communications Corporation (NTT Com), the leading Japanese ICT solutions provider for telecommunications and smart venue infrastructure. The two companies will join forces to promote the development and application of large-scale immersive location-based entertainment (LBE) across J...
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Cirque du Soleil Collaborates With The Sandbox to Bring Its Signature Spectacle Into the Metaverse

LOS ANGELES--(BUSINESS WIRE)--The Sandbox and Cirque du Soleil Entertainment Group are partnering to reimagine the brand’s legendary performances in two new interactive games....
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Six-year deal between WTA Ventures and Tennis Channel brings increased investment and exposure for women’s tennis

ST PETERSBURG, Fla. & LOS ANGELES--(BUSINESS WIRE)--WTA Ventures and Tennis Channel have agreed to a new six-year media rights deal ensuring that Tennis Channel platforms will continue to be the exclusive home of WTA tennis in the United States through 2032. As a result of the significant new commitment, the drama and entertainment of the Hologic WTA Tour will be available to tennis fans across the United States through Tennis Channel, its streaming network TennisChannel 2, its app and website...
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 TROSMIC SPORTS ANNONCE « FLUX HALO »

Dubai, Émirats arabes unis--(BUSINESS WIRE)--Trosmic Sports a annoncé aujourd’hui ses plans conceptuels pour « Flux Halo », un stade couvert de nouvelle génération qui ambitionne de redéfinir les expériences de divertissement en direct et les événements sportifs dans le CCG. Soutenu par un investissement en capitaux japonais de 1 milliard de dollars américains, Flux Halo représente une avancée audacieuse vers la création de l’une des arènes les plus avancées technologiquement et les plus influe...