JCPenney Announces a Three-Year, $500,000 Commitment to Feeding America®

The retailer will support Feeding America during the 2022 holiday season and has pledged their partnership through 2025

LEWISVILLE, Texas--(BUSINESS WIRE)--In an effort to better support America’s diverse, working families in need, JCPenney, in partnership with the JCPenney Communities Foundation, announced today that it has made a commitment to donate $500,000 to Feeding America by 2025 to help address food insecurity in communities across the U.S. JCPenney’s donation will support child hunger initiatives like the Summer Food Program, School Pantry Program and after-school food programs at a time when hardships are felt especially close to home and demand at food banks across the country remains high.

“From the recent hurricanes in Puerto Rico and Florida to the financial strains caused by inflation, this year has reminded us that when times are tough, the power of community can be transformational,” said Marc Rosen, JCPenney chief executive officer. “Helping our neighbors is core to our founding principle, the Golden Rule, and we are honored to join forces with Feeding America to support millions of families experiencing food insecurity.”

JCPenney will initiate the partnership with a $50,000 gift to Feeding America, which will be the exclusive nonprofit partner for the JCP Live Holiday Spectacular on Dec. 1, a Facebook Live hosted by the Backstreet Boys. Viewers can join in on the excitement as JCPenney unlocks additional donations for Feeding America during the world premiere of the music video of their new song “Christmas In New York” from their first-ever Christmas album, “A Very Backstreet Christmas.” Additionally, fans can purchase their new album online, plus get holiday questions answered, receive exclusive offers and giveaways, and sing along with the Backstreet Boys throughout the show.

“As higher costs of food, gas and other necessities continue to impact people’s ability to make ends meet, we’re grateful for JCPenney's meaningful donation,” said Lauren Biedron, vice president of corporate partnerships at Feeding America. “Their contribution will help food banks during this challenging time and support child hunger programs that provide children with the nutrition they need to thrive.”

In 2021, nearly 34 million people in America, including more than 9 million children, were food insecure. Last year, the Feeding America network provided over 6.6 billion meals to help people live more secure and stable lives.

JCPenney’s donation will be directed to programs serving children facing hunger in communities across America.

In addition to joining the fight to end hunger, JCPenney wants all customers to know that “We Got Your Holiday” this season. Special holiday offers feature inflation-busting Black Friday deals and a commitment to clear the carts of 500 lucky customers up to $500. Learn more about our holiday sales and surprise sweepstakes here.

About JCPenney

JCPenney is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop — from JCP.com to more than 650 stores in the U.S and Puerto Rico.

In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.

About Feeding America

Feeding America^® is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 6.6 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.