global media points
70+69+68+67+66+languages available for translation
13K+12K+11K+10K+9K+releases distributed monthly
60+59+58+57+56+years serving customers
Speak Your Market’s Language
Communicate clearly across borders with professional human translation managed through Business Wire’s trusted partner, Acolad. Choose your desired language, submit your own translated press release, or select only the markets that matter most. With Business Wire, global visibility is scalable and cost-efficient.
Global Languages Available for Translation
Business Wire makes global news distribution simple, working with you to support any press release translation you need. From translation and transcreation to multilingual distribution, our services ensure your news reaches the right audiences with clarity, cultural relevance, and impact.
| Arabic | Finnish | Italian | Norwegian | Swedish |
| Czech | French | Japanese | Polish | Thai |
| Danish | German | Korean | Portuguese | Traditional Chinese |
| Dutch | Hebrew | Latvian | Russian | Turkish |
| English | Hindi | Lithuanian | Simplified Chinese | Vietnamese |
| Estonian | Hungarian | Malay | Spanish | And more! |
Expert Language Support
AI tools can translate text quickly, but professional human translators capture the nuance, tone, and cultural context needed for accurate communication. Expert translations help your news connect with local audiences, reach media and search channels, and give AI systems reliable information to better understand your story across languages.
What to Know Before Translating a News Release
From language selection to localization strategy, the right approach can directly impact reach, accuracy, and media pickup.
When to Translate a Press Release
Translate your press release when language differences could limit how clearly your message is understood or picked up in a specific market.
- When reaching international audiences: Local-language releases are more likely to be covered by regional media and understood by target audiences.
- When accuracy and nuance matter: Technical, legal, or brand-sensitive messaging requires precise translation to avoid misinterpretation.
- When cultural context impacts engagement: In some markets, translation alone isn’t enough. Localization ensures your message resonates, not just reads correctly.
The bottom line? Translate when it improves reach, clarity, or relevance, and localize when you need your message to truly connect.
Common Mistakes in Press Release Translation
How Translation Impacts Media Pickup
How It Works
Submit & Finalize Your Press Release
Submit & Finalize Your Press Release
Once you submit your release, our editorial team will help finalize it and handle translation support through Acolad.
Coordinate Your Translations
Coordinate Your Translations
Working on a tight timeline or have translations ready? You can submit your own versions, just make sure they closely match your original release.
Share Your Press Releases Globally
Share Your Press Releases Globally
Your primary release typically goes out first, followed by translations. Our team can help you choose the best approach for each market.
Join more than 26,000 companies that choose Business Wire.
Why Translation Matters
Translating your press releases into relevant languages helps your message resonate with local audiences while improving clarity, credibility, and engagement. Translation helps media, investors, and stakeholders accurately understand your news in each market and supports discoverability across search and AI tools that rely on local-language sources.
Translation vs. Transcreation
Translation and transcreation serve different roles in adapting content for new markets. Translation focuses on accurately converting text from one language to another, preserving meaning and intent. Transcreation goes further, adapting tone, messaging, and cultural context to resonate locally, preserving impact, emotion, and brand voice. Together, they make multilingual press releases accurate, culturally relevant, and impactful.
