Business Wire is Your AI Visibility Engine 

AI is changing how people find news. GEO (Generative Engine Optimization) improves visibility in AI tools and LLMs (large language models). By implementing GEO best practices, Business Wire helps your press releases get seen, found, and cited across AI platforms like ChatGPT, Perplexity, and Grok.

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88%87%86%85%84%

of AI overviews cite 3+ sources

58%57%56%55%54%

searches see AI-generated overviews

89%88%87%86%85%

links cited by AI are earned media

88%87%86%85%84%

of AI overviews are for informational queries

Business Wire Boosts Your AI Visibility

Business Wire optimizes press releases for AI and generative platforms, helping your news get found by humans and machines. High-quality, authoritative announcements boost visibility, credibility, and the chance your story is cited by AI tools.

Why GEO Matters

Press Releases Amplify AI Discovery

PR is a key driver of visibility in AI and local search. Credible press releases help AI recognize your brand, build authority, and surface your news, boosting long-term reach and impact.

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    Entity Recognition

    When AI sees your brand mentioned on trusted news sites, it understands your company is credible and established in your industry.

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    Content Reusability

    Press releases optimized for GEO can be used by AI systems and chatbots, helping your news reach audiences long after it’s published.

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    Zero-Click Visibility

    AI often provides answers without links, so your visibility depends on its trust in your brand – built through consistent, credible media coverage.

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Best Practices for AI-Friendly News Releases

To maximize visibility in search engines, voice assistants, and AI platforms, your press releases need to be structured with both people and machines in mind. Following these best practices help AI tools understand, index, and surface your news.

Adopting a clear, neutral tone helps AI tools surface your press release as a trusted answer. By focusing on facts, answering the who/what/when/where/why, and reflecting real user questions in concise language, your news aligns with how people search and ask AI assistants. Combined with an authoritative voice, this approach boosts both visibility and credibility.

Deliver Your News with Confidence

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