Staying ahead in public relations requires continuous learning and adaptation. Our webinar brought together seasoned professionals to share their top insights on public relations, agency management, SEO, and success measurement. If you missed the live session, here's a recap of the key takeaways to help you get the most out of your PR program.
Key Takeaways from the Webinar
During this engaging discussion, our expert panel covered a wide range of topics, including:
How PR Supports SEO: PR can play a vital role in boosting your brand's SEO and driving traffic back to your website. The experts delved into tactics for integrating PR efforts with SEO strategies, from creating link-worthy content to gaining authoritative media coverage that enhances search engine rankings.
Optimizing Agency Relationships: Working with a PR agency can be a game-changer, but it’s crucial to approach the partnership correctly. The panel shared tips on how to foster a better relationship with your PR agency, including best practices for engagement, setting clear expectations, and preparing for successful collaboration. They also discussed when and how to hire an agency, and what factors differentiate one agency from another.
Data and Measurement in PR: Measuring PR success is all about understanding the data. Our experts provided insights into effective ways to measure the impact of PR programs, from tracking media coverage and audience engagement to analyzing website traffic and conversions. Knowing what metrics to monitor allows PR professionals to refine strategies and demonstrate the value of their efforts.
Why This Webinar Matters
Having a strategic approach to PR is essential. The tips and strategies shared in this webinar empower PR professionals to leverage SEO, maximize agency partnerships, and implement data-driven practices to measure success.
Missed the Webinar?
This session originally aired on February 26, 2020. While you may have missed the live event, the insights from our expert panel remain highly relevant. Stay tuned for more webinars and resources designed to help you excel in your PR efforts!
Meet the Panelists
Barbara started her career as an on-air journalist, then transitioned into the Benjamin Group – a leader in tech communications at the time. Soon after, she joined forces with her two best friends, who had been working with Regis McKenna, to create Eastwick – the first independent, fully tech-focused agency in Silicon Valley. Her leadership of Hotwire (and formerly Eastwick) has helped create hundreds of millions of dollars in value for top technology companies by directing their messaging and positioning, as well as building their brand profiles including Facebook, BMC, Seagate, Dell Software, HP, Adobe, and Fujitsu.
Kate Krane is an Executive Vice President at Edelman PNW and leads the Brand, Digital, & Influencer Practices. Her team's portfolio of work includes Boeing, Microsoft, Viking Cruises, California Walnuts, Tourism Wyoming, Sonos, Alaska Seafood, Savers, Starbucks, and PEMCO among others. Kate joined Edelman in 2017, bringing 17 years of traditional and digital agency experience to Edelman’s integrated communications team. She specializes in client services, strategic relationship management and integrated marketing programs for B2B and B2C clients across a variety of industries.
Mark Addison is Chairman of Rocket Science PR and Founder of X-Rocket, which is a sell-side advisory firm for M&A. His companies help tech startups and mid-market firms through their growth phases and preparation for exit. The results delivered by Rocket Science PR have earned nine industry awards, been written about in Harvard Business Review, presented at Goldman Sachs technology conference, talked about on stage at TEDx and lead five clients to their IPOs.
