Getting your press release noticed by the right people is more challenging than ever. With information overload and shrinking attention spans, you need a trusted partner to cut through the noise. Business Wire has been that partner for over 60 years, helping organizations like yours maximize their impact and reach.
How Can Business Wire Improve Your Press Release Results?
Trusted by Reporters Worldwide
Commercial newswires like Business Wire distribute rich-media press releases that reporters read, trust, and write about. Unlike generic emails that often get lost in overflowing inboxes, our press releases are delivered directly to journalists who rely on our feeds for credible and newsworthy content. With six decades of brand building behind us, reporters trust and act on press releases distributed by Business Wire. This trust translates into higher pickup rates and more meaningful coverage for your news.
Unparalleled Audience Reach
Business Wire reaches audiences you cannot activate yourself. Our expansive network distributes your news to thousands of media outlets, financial systems, databases, and online channels globally. We provide unparalleled visibility to your news, ensuring instant access by any interested party—whether they're journalists, investors, or consumers. This broad reach amplifies your message, connecting you with audiences that matter most to your organization.
Patented News Delivery System
Timing and presentation are crucial when it comes to news distribution. Business Wire’s patented news delivery system provides instant access to fully formatted, reader-friendly news. Our technology ensures that your press release retains its intended formatting, multimedia elements, and hyperlinks across all distribution points. This consistency enhances readability and engagement, making it easier for your audience to absorb and act on your message.
Expertise in Investor Relations and Disclosure Regulations
Navigating the complexities of investor relations and disclosure regulations requires specialized knowledge. Business Wire is actively involved in the investor relations space and understands the stringent requirements of financial communications. We ensure your press releases comply with all relevant regulations, reducing risk and enhancing credibility with investors and regulators alike.
Long-Term Visibility Through Online Archiving
In the digital age, your news needs to be accessible not just today, but for years to come. Business Wire’s online archiving ensures your news is available over time, establishing your history and credibility. Our archives are searchable and indexed by major search engines, making it easy for stakeholders to find your past releases. This long-term visibility supports ongoing engagement and reinforces your organization's reputation.
More Effective Than Emailing Reporters
Emailing reporters directly might seem like a personal approach, but in reality, it often falls short. Journalists receive hundreds of emails daily, and unsolicited messages can easily be overlooked or filtered as spam. Newswires like Business Wire offer a more effective solution by delivering your news through trusted channels that journalists actively monitor. This increases the likelihood of your press release being seen and picked up for coverage.
Rich-Media Press Releases for Greater Engagement
Incorporating multimedia elements into your press releases can significantly boost engagement. Business Wire specializes in distributing rich-media press releases that include images, videos, infographics, and more. These elements make your news more compelling and shareable, capturing the attention of both journalists and the general public. By leveraging multimedia, you tell a more dynamic story that resonates with a wider audience.
Global Reach with Local Impact
While we offer global distribution, we also understand the importance of local media. Our network includes local and regional outlets, ensuring your news reaches the communities most relevant to you. Whether you're targeting a global market or a specific region, Business Wire tailors your distribution to maximize impact.
Take Advantage of Our Expertise
With over 60 years of experience, Business Wire has the expertise, technology, and relationships to elevate your press release strategy. We're more than just a distribution service; we're a partner committed to your success. Our team works closely with you to understand your goals and deliver results that exceed expectations.
