Learn How to Write a Strong Press Release Lead
What is one way to capture the attention of readers and increase the chances of your press release being picked up by media? A strong, compelling first paragraph, also known as a lead or lede.
The initial paragraph of your news release serves as a crucial gateway to your announcement - and it can make or break your story’s chance of getting coverage. Summarizing the most newsworthy aspects of your press release, your press release lead needs to resonate with journalists and audiences alike.
Gain insights from Ann Wylie, expert writing coach and CEO of Wylie Communications. Her guidance empowers communicators to elevate their writing skills, effectively hooking readers from the first sentence and maximizing the impact of their press releases.
Based on a webinar with Ann, our guide includes:
- Tips for pinpointing the key elements of your story
- Best practices for incorporating the vital points of your announcement into your news release for optimum engagement
- Real-world examples featuring different types of leads
Steer clear of stale press release openings and download now!
Featured Expert
Award-winning coach Ann Wylie works with communicators who want to reach more readers. And she works with organizations that want to get the word out. Ann has written more than a dozen learning tools. They include Think Like a Reader, Master the Art of Storytelling, and Cut Through the Clutter. She is also the author of Rev Up Readership, a toolbox for writers. Learn more and register for Ann’s upcoming classes.
