The State of Black Media in 2023
Throughout history, Black media has served as a vital cornerstone of societal representation and advocacy. In collaboration with Black PR Wire, and featuring a panel of media experts, Business Wire hosted an insightful webinar exploring the state of Black media in the United States today.
Discussing the diverse roles and challenges faced by Black media outlets, the panel emphasized the crucial role of Black media in shaping public discourse and fostering community engagement.
Additionally, the webinar provided practical guidance for public relations professionals seeking to enhance their connections with Black media outlets and audiences. Experts shared strategies for engagement, underscoring the importance of cultural sensitivity and genuine relationship-building.
By fostering these connections and understanding the unique perspectives of Black media, PR professionals can contribute to more inclusive and impactful communication strategies.
Hear how our panel answered the following questions:
- What is the distinction between Black media and Black-owned media?
- What is the best way to build authentic relationships with Black media?
- What are some common misperceptions about Black media?
- Is social media important for Black media and audiences?
- How will Black media evolve moving forward?
Featured Experts
Bernadette Morris is a dedicated community leader and successful business owner/executive. Bernadette owns three companies: Sonshine Communications, founded in 1993; Black PR Wire, Inc., founded in 2000; and Women Grow Strong, founded in 2008. Black PR Wire is an online newswire distribution company. It provides key news and information to Black media in the U.S. and the Caribbean 24/7.
Cheryl Thompson-Morton is the Black Media Initiative Director at the Center for Community Media at the Craig Newmark Graduate School of Journalism at CUNY. With a background at the Lenfest Institute for Journalism, she designed the Lenfest Constellation News Leadership Initiative, focusing on product development, audience engagement, and business models for journalists of color. Cheryl excels in grant management, securing a $1.3 million grant for Philadelphia initiatives, and has a proven track record in program development and partnership management across various sectors including law, healthcare, and community foundations.
Dr. Frances "Toni" Draper is the CEO of the AFRO American Newspapers, founded by her great-grandfather in 1892. Draper earned a B.A. in Spanish education from Morgan State University, holds master’s degrees in education, business administration and pastoral counseling, and a doctorate degree in ministry. A community leader, she is focused on giving back and continuously learning.
Rahman Johnson is a seasoned news anchor and former Nickelodeon SPLAT host with degrees in communications, political science, and global leadership. He excels in government affairs, crisis communication, and has led marketing campaigns for brands like Pernod-Ricard USA and Wingstop, utilizing innovative social and new media strategies. Rahman is active in professional organizations such as the Society of Professional Journalists and the National Association of Black Journalists, and contributes to community service through organizations like Kappa Alpha Psi Fraternity, SAG/AFTRA, and the Urban League.
Traci Cloyd, Producer at South Florida PBS and News Anchor for WLRN Public Radio & Television, is known for her candid style and sharp wit. With over three decades of experience in television and radio, including roles at CBS Miami and "Sol Vision," she's a respected journalist who produces, writes, edits, and delivers compelling on-air content. Traci's passion for storytelling extends beyond the studio; she's interviewed notable figures like Muhammad Ali, Denzel Washington, and President Bill Clinton, and actively supports cultural initiatives like the African American Research Library and Cultural Center in Fort Lauderdale.
