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Generation Z
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Allstate Research Shows America Has What It Takes to Improve Trust

NORTHBROOK, Ill.--(BUSINESS WIRE)--America has the desire and resources to improve trust, paving the way for increased prosperity. Allstate’s research highlights that high levels of local engagement can be used to increase trust in each other and our institutions, reversing the decline in trust plaguing countries around the world. “Trust in government, business and leadership has declined precipitously around the world over the last two decades, threatening the foundation of freedom and economi...
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New Study Finds Personalization Over Perks Drives Top-of-Wallet Credit Card Selection

REDWOOD CITY, Calif.--(BUSINESS WIRE)--A new study commissioned by i2c Inc., a global financial technology innovator, reveals that while nearly half of U.S. credit cardholders carry three or more cards, the factors that drive earning the top-of-wallet spot are evolving rapidly. Conducted in collaboration with PYMNTS Intelligence and based on a nationally representative sample of over 2,200 U.S. consumers, “The Credit Economy: Top-of-Wallet Credit Cards” report shows that while rewards and credi...
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Logitech G’s Streamlabs Launches New Sponsorship Platform to Connect Brands and Streamers

LAUSANNE, Switzerland & SAN JOSE, Calif.--(BUSINESS WIRE)--Streamlabs, the livestreaming software platform of Logitech G (SIX: LOGN) (NASDAQ: LOGI), a leading innovator of gaming software, technologies, and gear, today announced the launch of Streamlabs Sponsorships, a new platform built to help streamers earn money through brand partnerships. Launch campaigns will incur $0 in platform fees, and 100% of the brand payout will go directly to creators. Creators have always been at the center of St...
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AVerMedia Unveils Two New HDMI Capture Devices for Creators at Every Level

SAN JOSE, Calif.--(BUSINESS WIRE)--AVerMedia Technologies, a global leader in streaming and digital audiovisual solutions, proudly announces the launch of two new HDMI capture devices designed to serve a wide range of creators—from seasoned professionals to first-time streamers. Introducing the CamStream 4K BU113G2, a pro-grade camera capture solution for content creators and video professionals, and the StreamLine MINI+ GC311G2, a compact and beginner-friendly capture card made for aspiring st...
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Desert Financial Credit Union, Incent Partner to Engage Next-Generation of Members

PORTLAND, Ore.--(BUSINESS WIRE)--Desert Financial Credit Union and Incent Partner to Engage Next-Generation of Members...
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Gen Z’s ‘Main Character Energy’ Is Running Low, According to New Survey on Mental Well-Being

BOULDER, Colo.--(BUSINESS WIRE)--As college students might say: the “vibes are off” across the country. A staggering 94% of Americans say they sometimes feel mentally overwhelmed, and the crisis cuts deep for Gen Z (ages 18-28) at 97%. A new survey conducted online by The Harris Poll for Naropa University, a leader in mindfulness education and one of Colorado’s top educators of mental health counselors, paints a sobering picture. Many Gen Z (i.e., Zoomers) see themselves as helpers, are emotion...
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UKG: Gen Z Employees Embrace AI at Work and Nearly Half Say Their Bosses Don’t Get It

LOWELL, Mass. & WESTON, Fla.--(BUSINESS WIRE)--As AI continues to revolutionize the modern workforce, Gen Z is emerging as the generation leading in its adoption, according to research released today by UKG, a leading provider of HR, payroll, and workforce management solutions. In a new national survey from UKG and conducted by The Harris Poll, the youngest generation in the workforce also stands out as the most eager and proactive in integrating AI into daily work, with 90% believing AI will s...
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Home Gardeners Highly Concerned about Lawns and Gardens during Droughts and Watering Bans

MINNEAPOLIS--(BUSINESS WIRE)--Home gardener concerns about droughts and watering bans remain high as heat domes happen throughout the nation this summer. Despite these concerns, many homeowners say they are largely unaware of water-saving products for their lawns and gardens, according to a new study from Axiom. “Concerns about keeping lawns and garden plants alive are high,” says Mike Reiber, CEO of Axiom, a Minneapolis-based market research firm that measures consumer attitudes on home and ga...
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AI Crosses the Trust Threshold: Half of all Consumers Embrace it for Critical Life Advice

NEW YORK--(BUSINESS WIRE)--Half of consumers embrace AI for finance, insurance, and health advice: Smart Communications’ 2025 CX Benchmark reveals rising trust and expectations....
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KKV Expands Further in Thailand, Opens New Stores with Local Giants

BANGKOK--(BUSINESS WIRE)--On June 19, 2025, KKV, a global trendy retail brand, opened a new store at Fashion Island Shopping Mall in Bangkok....