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Generation Z
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Only 1 in 4 Americans Think Now Is A Good Time To Invest, Allianz Life Study Finds

MINNEAPOLIS--(BUSINESS WIRE)--Americans are growing more cautious about investing as concerns about a potential recession and ongoing market volatility rise, according to the Q2 2026 Quarterly Market Perceptions Study* from the Allianz Center for the Future of Retirement, part of Allianz Life Insurance Company of North America (Allianz Life).About three in five (62%) worry that a major recession is right around the corner. This is up from 54% last quarter. Boomers (57%) are less likely to have t...
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TaskUs Survey: Robotaxi Adoption Continues to Surge, with 38% of Americans Likely to Try One in the Next 12 Months

NEW BRAUNFELS, Texas--(BUSINESS WIRE)--TaskUs' May 2026 U.S. survey of 1000+ consumers found 38% would try a robotaxi within a year. Curiosity is the top emotion (42%) nationwide....
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UNA Sports Group Releases Landmark Consumer Study on U.S. Action Sports Audience, Finds 73% of Respondents Interested in New Team-Based League Concept

NEW YORK--(BUSINESS WIRE)--UNA Sports Group, a sports investment firm focused on acquiring and developing franchises in emerging and high-growth leagues, today published “The Action Sports Audience, Decoded,” a consumer research report examining market demand, audience profile, and concept validation for team-based action sports. The findings indicate that there is strong audience interest among the highly-coveted 18–34 age demographic, as well as with younger, more digitally native consumers....
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U.S. Bank Survey Finds Gen Z Small Business Owners Are Making Bigger Bets to Drive Growth

MINNEAPOLIS--(BUSINESS WIRE)--U.S. Bank released its fourth annual Small Business Perspective survey report today, highlighting how small business owners are navigating a more constrained environment, and how a new generation is building businesses differently. The nationwide survey of 1,000 small business owners, including an oversample of 200 Gen Z owners, shows that while many small businesses are still expanding, fewer are growing than a year ago amid ongoing economic pressures and rising c...
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Hilton Partners with Big Brothers Big Sisters to Open Doors of Opportunity Across America

MCLEAN, Va.--(BUSINESS WIRE)--Hilton announces partnership with Big Brothers Big Sisters of America to provide young people mentorship, exposure to careers and travel experiences....
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Ulta Beauty Launches New NielsenIQ Study on Gen Alpha and AI-Powered Beauty Discovery

BOLINGBROOK, Ill.--(BUSINESS WIRE)--Ulta Beauty, Inc. (NASDAQ: ULTA) today unveiled findings from a new Ulta Beauty-commissioned study conducted by NielsenIQ, “Smart Beauty: AI, Personalization & the Gen Alpha Consumer,” exploring how Gen Alpha consumers are navigating beauty and wellness in an increasingly AI-driven world. The study underscores Ulta Beauty’s commitment to understanding and evolving alongside the next generation, as well as building beauty and wellness experiences that are...
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In The Age of AI, Workers Crave Pen and Paper: Quill Marks 70th Anniversary With Retro Print Catalog to Combat Digital Fatigue

LINCOLSHIRE, Ill.--(BUSINESS WIRE)--In an era dominated by screens, notifications and an always on mentality, Quill – a Staples subsidiary and agile, delivery-first workplace supplies provider – is doing something beautifully counter-cultural to celebrate its 70th anniversary: it is bringing back the print catalog. Launched June 15, Quill’s limited-edition retro print catalog – a coffee-table worthy lookbook designed to bring back the experience that once lived on desks and breakroom tables acr...
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O.C. Tanner Releases First State of Generations at Work Report, Reveals How Generational Synergy Drives Stronger Workplace Performance

SALT LAKE CITY--(BUSINESS WIRE)--Today, O.C. Tanner, the global leader in employee recognition solutions, released its first annual State of Generations at Work Report. The report findings reveal how organizations can move beyond generational stereotypes to create stronger collaboration, greater innovation, and healthier workplace cultures. Based on data gathered from over 5,700 employees across 17 countries, the report explores how organizations can navigate the realities of a multigenerationa...
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America’s Snacking Season Is Here: New National Survey Reveals Americans Don’t Stop Snacking All Summer Long

HANOVER, Pa.--(BUSINESS WIRE)--Summer is America’s peak snacking season, according to a new nationally representative survey from Utz Brands, Inc., a leading U.S. manufacturer of branded salty snacks, conducted by independent pollsters Censuswide.* The findings reveal that nearly two-thirds of Americans (62.2%) snack at least once every day during the summer months and 30.5% reach for something salty multiple times a day. Just 1% report never snacking in summer, making it one of the most univer...
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The “American Dream at 250” Is Reshaping the US Economy – Prioritizes Personal Values and Fulfillment

BOSTON--(BUSINESS WIRE)--Timed for America’s 250th anniversary, new research by global growth and pricing consultancy Simon-Kucher finds the American Dream has shifted to a deeply personal, individualized vision that prioritizes quality of life and meaningful fulfillment over traditional wealth and shared milestones. The traditional K-shaped economy with the backdrop of rising costs, has reached an inflection point, as “wealth” is being redefined. Material success and a uniform vision, as estab...