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Generation X
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REV Group’s Recreational Vehicles Segment Reports Strong Sales at America’s Largest RV Show and Elkhart Dealer Open House

BROOKFIELD, Wis.--(BUSINESS WIRE)--REV Recreational Vehicles Segment, part of REV Group, Inc., is celebrating a successful show at two major annual events: the 56th Annual America’s Largest RV Show in Hershey, Pennsylvania and the Dealer Open House in Elkhart, Indiana. HERSHEY RV SHOW RESULTS: Fleetwood RV | Holiday Rambler | American Coach The combination of strong attendance and compelling product offerings led to solid sales results across all three brands. As of today, the three brands sold...
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Gift Cards Surge as Shoppers Navigate Economic Pressures This Holiday Season

PLEASANTON, Calif.--(BUSINESS WIRE)--Blackhawk Network’s 2025 holiday research finds shoppers are turning to gift cards to balance generosity and budgeting amid inflation....
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MERGE’s ‘The Health Revolution: Empowered by Your Experience’ Report Unveils Insights into the Future of Health Engagement

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--MERGE, a leading marketing and technology agency, today unveiled its new report, “The Health Revolution: Empowered by Your Experience” at the inaugural Built 2025 summit. Drawing insights from more than 1,800 adults ages 26–75, the study explores how digital health and wellness tools shape daily lives and health choices while revealing the critical gap leaders must close to create contextual experiences that are accessible, trusted, and impactful. The researc...
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NIQ:アジア太平洋地域のX世代の消費額は2025年末までに4.4兆米ドル、2030年には5.7兆米ドルに増加と予測

シンガポール--(BUSINESS WIRE)--(ビジネスワイヤ) -- 消費者インテリジェンスのリーダーであるニールセンIQ(「NIQ」、NYSE:NIQ)は、ワールドデータラボ(WDL)と共同で、X世代がアジア太平洋地域で1兆ドル規模の消費者グループとして台頭しているものの、業界全体にわたるマーケティング戦略において依然として十分に認識されていないことを明らかにしました。 「見えない世代」と呼ばれることの多いX世代(1965~1980年生まれ)は、特にこの地域に広く見られる多世代世帯において、並外れた経済的影響力を持っています。グローバル世代別支出レポート「Xファクター:How Generation X is quietly driving trillions in consumer spending(X世代が静かに何兆ドルもの消費者支出をどのように牽引しているか)」によると、アジア太平洋地域のX世代は2025年末までに推定4.4兆米ドルを支出すると予測されています。この数字は2030年までに5.7兆米ドルに増加すると予想されており、X世代が多世代世帯を支え、生活必需品およびプ...
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NIQ:亚太地区X世代消费额到2025年底将达4.4万亿美元,到2030年将增至5.7万亿美元

新加坡--(BUSINESS WIRE)--(美国商业资讯)-- 消费者情报领域的领导者NielsenIQ (“NIQ”) (NYSE: NIQ)与世界数据实验室(WDL)合作,今日揭示X世代正在成为亚太地区万亿美元级的消费主力——然而,在各行业的营销策略中,他们仍未得到充分重视。 X世代(1965-1980年出生)常被称为“隐形一代”,拥有非凡的经济影响力,尤其是在该地区常见的多代同堂家庭中。这份名为《X因素:X世代如何悄然推动数万亿美元消费支出》(The X Factor: How Generation X is quietly driving trillions in consumer spending)的全球世代消费报告发现,预计到2025年底,亚太地区X世代的支出将达到约4.4万亿美元。到2030年,这一数字预计将升至5.7万亿美元,反映出随着X世代继续供养多代家庭并推动必需品和高端品类的需求,其消费将稳步增长。这一群体正处于收入和消费的高峰期,推动着包装消费品(CPG)和科技与耐用品(T&D)类别的增长。 NIQ亚太区客户成功负责人Roosevelt D’Souza...
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NIQ:亞太地區X世代消費額到2025年底將達4.4兆美元,到2030年將增至5.7兆美元

新加坡--(BUSINESS WIRE)--(美國商業資訊)-- 消費者情報領域的領導者NielsenIQ (“NIQ”) (NYSE: NIQ)與世界資料實驗室(WDL)合作,今日揭示X世代正在成為亞太地區兆美元級的消費主力——然而,在各產業的行銷策略中,他們仍未得到充分重視。 X世代(1965-1980年出生)常被稱為「隱形一代」,擁有非凡的經濟影響力,尤其是在該地區常見的多代同堂家庭中。這份名為《X因素:X世代如何悄然推動數兆美元消費支出》(The X Factor: How Generation X is quietly driving trillions in consumer spending)的全球世代消費報告發現,到2025年底,亞太地區X世代的支出可望達到約4.4兆美元。到2030年,這一數字可望升至5.7兆美元,反映出隨著X世代繼續供養多代家庭並推動必需品和頂級品類的需求,其消費將穩步成長。這一群體正處於收入和消費的高峰期,推動著消費性包裝商品(CPG)和科技與耐用品(T&D)類別的成長。 NIQ亞太區客戶成功負責人Roosevelt D’Souza表示:「...
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AJ Terrell Jr. Foundation Announces “Mr. Atlanta presents Roller Ball” Celebrity Skating Experience at Mercedes-Benz Stadium

ATLANTA--(BUSINESS WIRE)--Atlanta Falcons standout, AJ Terrell Jr., announces his signature fundraising event, “Mr. Atlanta’s Roller Ball” benefiting the AJ Terrell Jr. Foundation. On Friday, October 3, 2025, at the Mercedes-Benz Stadium, Atlanta’s culture and community will trade high heels for skates and tuxedos for tracksuits—creating an electric, culture-forward atmosphere unlike anything the city has seen. This isn’t your typical gala. This is For the Kids, For the City, For the Culture. T...
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NIQ: Gen X in APAC to Spend USD 4.4 Trillion by End of 2025, Rising to USD 5.7 Trillion by 2030

SINGAPORE--(BUSINESS WIRE)--NielsenIQ (“NIQ”) (NYSE: NIQ), a leader in consumer intelligence, in collaboration with World Data Lab (WDL), today reveal that Generation X is emerging as a trillion-dollar consumer powerhouse in Asia Pacific — and yet, remains under-recognized in marketing strategies across industries. Often referred to as the “invisible generation,” Gen X (born 1965–1980) wields extraordinary economic influence, especially in multigenerational households common across the region....
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C2N Submits U.S. FDA Regulatory Filing for Its Alzheimer’s Disease Blood Test

ST. LOUIS--(BUSINESS WIRE)--C2N Diagnostics, a world leader in advanced brain health diagnostics, has reached an exceptional new milestone with the submission of its innovative, accessible blood test to the U.S. Food and Drug Administration (FDA). This action further underscores the excellence of C2N’s groundbreaking test, which empowers health care professionals to detect brain amyloid pathology — one of the defining hallmarks of Alzheimer’s disease — with greater ease and confidence. The comp...
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Former Versium Co-Founder and CTO Kevin Marcus Launches KATforge, a Redmond Studio Focused on Player-First Games

REDMOND, Wash.--(BUSINESS WIRE)--Former Versium co-founder and CTO Kevin Marcus today announced the launch of KATforge Studios and its first title, Lextris, a competitive daily word puzzle now available on desktop and mobile at katforge.com/play/lextris. The Redmond-based family-run studio, founded by Marcus along with his wife, Annemarie, and 28-year-old son, Trevor, is entering the booming casual puzzle category with a game built for short, addictive sessions that blend decades of tech experi...