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Generation X
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Ignorados y subestimados: la “Generación X” emerge como el grupo de consumidores globales más influyente, según NIQ y World Data Lab

CHICAGO--(BUSINESS WIRE)--NielsenIQ (“NIQ”), en colaboración con World Data Lab (WDL), publicó hoy un informe integral sobre el gasto generacional centrándose en la Generación X. The X Factor: How Generation X is quietly driving trillions in consumer spending (El Factor X: cómo la Generación X está impulsando silenciosamente billones de dólares en gastos de consumo) revela que la Generación X (personas nacidas entre 1965 y 1980) es el grupo de consumidores más influyente y subestimado de la pró...
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Riassunto: Trascurata e scarsamente attenzionata dal marketing: la "Gen X" si impone come la coorte di consumatori più influente a livello mondiale, secondo NIQ e World Data Lab

CHICAGO--(BUSINESS WIRE)--NielsenIQ ("NIQ"), in collaborazione con World Data Lab (WDL), oggi ha pubblicato una relazione completa, relativa alla spesa generazionale, focalizzata sulla Gen X. Il testo originale del presente annuncio, redatto nella lingua di partenza, è la versione ufficiale che fa fede. Le traduzioni sono offerte unicamente per comodità del lettore e devono rinviare al testo in lingua originale, che è l'unico giuridicamente valido....
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Esquecida e pouco valorizada: “geração X” desponta como o grupo de consumidores mais influente do mundo, segundo NIQ e World Data Lab

CHICAGO--(BUSINESS WIRE)--A NielsenIQ (“NIQ”), em parceria com a World Data Lab (WDL), divulgou hoje um relatório abrangente de consumo geracional com foco na geração X. The X Factor: How Generation X is quietly driving trillions in consumer spending (O Fator X: como a geração X está silenciosamente movimentando trilhões em consumo) revela que a geração X, nascida entre 1965 e 1980, será o grupo de consumidores mais influente e negligenciado da próxima década. Especialista em consumo geracional...
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Samenvatting: Over het hoofd gezien en ondergemarketeerd: “Gen X” duikt op als meest invloedrijke wereldwijde consumentencohort, volgens NIQ en World Data Lab

CHICAGO--(BUSINESS WIRE)--In samenwerking met World Data Lab (WDL) heeft NielsenIQ (“NIQ”) vandaag een complete report over generatiegebonden uitgaven gepubliceerd dat zich op Gen X focust. Deze bekendmaking is officieel geldend in de originele brontaal. Vertalingen zijn slechts als leeshulp bedoeld en moeten worden vergeleken met de tekst in de brontaal, die als enige rechtsgeldig is....
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Overlooked and Under-Marketed: “Gen X” Emerges as Most Influential Global Consumer Cohort, According to NIQ and World Data Lab

CHICAGO--(BUSINESS WIRE)--NielsenIQ (“NIQ”), in collaboration with World Data Lab (WDL), today issued a comprehensive generational spending report focused on Gen X. The X Factor: How Generation X is quietly driving trillions in consumer spending reveals that Gen X—those born between 1965 and 1980—is the most influential and overlooked consumer cohort of the next decade. An authority on generational spend, NIQ found that despite being smaller in size than Millennials or Gen Z, Gen X would form t...
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Americans Say It Takes More Money to Be Financially Comfortable Now Than It Did a Year Ago According to Schwab Survey

WESTLAKE, Texas--(BUSINESS WIRE)--Americans believe it takes $839,000 to be “financially comfortable,” according to Charles Schwab’s 2025 Modern Wealth Survey, an annual survey that examines Americans’ perspectives on saving, spending, investing, and wealth. This is up from $778,000 reported last year, but down from the $1 million Americans cited in 2023. This year’s Modern Wealth Survey also reveals that Americans now think it takes an average of $2.3 million to be considered “wealthy,” which...
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Gen X Prioritises Security Over Convenience in Payment Choices, PXP Report Finds

LONDON--(BUSINESS WIRE)--Generation X continues to favour traditional payment methods over newer digital alternatives, with security and reliability ranking as top priorities, finds research by the omnichannel global payment platform PXP. While comfortable with digital transactions, Gen X - those born between 1965 and 1980 remain cautious adopters of new payment technology, sticking with tried-and-tested methods. The findings, based on a survey of over 4,000 consumers across the UK and US, reve...
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CIM Group Leases 45,000 Square Feet at Panorama Brooklyn to The Beginning Clubhouse, a Family-Focused Membership Club

NEW YORK--(BUSINESS WIRE)--CIM Group leases 45,000 sf 50 Columbia Heights building at Panorama in Brooklyn to The Beginning Clubhouse, family focused private club...
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Allstate Research Shows America Has What It Takes to Improve Trust

NORTHBROOK, Ill.--(BUSINESS WIRE)--America has the desire and resources to improve trust, paving the way for increased prosperity. Allstate’s research highlights that high levels of local engagement can be used to increase trust in each other and our institutions, reversing the decline in trust plaguing countries around the world. “Trust in government, business and leadership has declined precipitously around the world over the last two decades, threatening the foundation of freedom and economi...
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Shania Twain montre que Clearly Canadian est « toujours unique », en apparaissant dans la première publicité de la marque depuis plus de 30 ans.

TORONTO--(BUSINESS WIRE)--La boisson la plus emblématique du Canada fait un retour triomphal. Dans sa première campagne publicitaire depuis 1991, Clearly Canadian est de retour – avec quelques vedettes et un clin d'œil à son héritage et à ses valeurs purement canadiennes. Shania Twain, auteur-compositeur-interprète de renommée internationale, fait appel à la chasseuse de trésors qui sommeille en elle dans le cadre d'une poursuite énergique visant à s'emparer de l'autre trésor national du Canada...