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Swimming
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YMCA of Greater New York and Anthem Expand Lifeguard Training Program to Address NYC Lifeguard Shortage

NEW YORK--(BUSINESS WIRE)--To help address New York City's ongoing lifeguard shortage while creating new employment opportunities, the YMCA of Greater New York, with support from Anthem Blue Cross and Blue Shield, is expanding its Community Lifesavers program across Queens and North Brooklyn. The Community Lifesavers initiative expands access to swim instruction, aquatic safety training, and lifeguard certification in neighborhoods where opportunities have historically been limited. The program...
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Factor Named Official Performance Meal of IRONMAN North America and Launches New Performance Meals

NEW YORK--(BUSINESS WIRE)--Factor, the world's leading ready-made meal delivery service, today announced multi-year partnerships with The IRONMAN Group as the Official Performance Meal of IRONMAN North America, and with The Rock 'n' Roll Running Series as a North American Series partner—spanning some of endurance sport's most iconic events, including the IRONMAN World Championship in Kailua-Kona, Hawai'i. “Partnering with IRONMAN is a natural fit for Factor,” said Christopher Stadler, Chief Mar...
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Sports Illustrated Swimsuit Returns to Swim Week With Its Biggest Runway Show Ever — Now Heading to Hulu as a Television Special, Streaming June 9

NEW YORK--(BUSINESS WIRE)--Sports Illustrated Swimsuit today announced the return of its highly anticipated annual Runway Show during Swim Week, unveiling its biggest, boldest and most star-studded production to date. Expanding far beyond a traditional fashion show, the event has evolved into a global cultural moment at the intersection of fashion, entertainment, sports and storytelling, bringing together an unprecedented lineup of talent, immersive experiences, surprise performances and unforg...
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Outside Interactive, Inc. and Marriott Bonvoy Announce New Guest Experience Benefits That Reward Adventure Travel

BOULDER, Colo.--(BUSINESS WIRE)--Outside Interactive, the leading media and technology platform for outdoor inspiration and activation, in collaboration with Marriott Bonvoy, today launched new benefits for Outside members who link their Outside account to their Marriott Bonvoy account and stay at participating Marriott Bonvoy Outdoors properties. Spanning 350+ hotels and other accommodations across the US and Canada, including Postcard Cabins and Trailborn Hotels, the Marriott Bonvoy Outdoors...
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Concacaf Debuts Enhanced Digital Platform and Mobile App in Partnership with Deltatre

MIAMI--(BUSINESS WIRE)--Concacaf today announced the launch of a new website and mobile app experience deployed using Deltatre's award-winning technology, establishing a single digital destination for football fans across the confederation's 41 Member Associations. Concacaf.com and the mobile app, available now on iOS and Android, bring together live streaming, video-on-demand, real-time match data, full match stats, player and team profiles, and personalized content in one platform, marking a...
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Alix Earle, Hilary Duff, Nicole Williams English and Tiffany Haddish Revealed as Sports Illustrated Swimsuit’s 2026 Cover Models

NEW YORK--(BUSINESS WIRE)--Sports Illustrated Swimsuit announces its 2026 issue, celebrating over 30 of the most dynamic women in culture, sport and entertainment....
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Data Meets the Deep End: Sigma Named Official AI-Powered Business Intelligence Platform of USA Swimming

SAN FRANCISCO & COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Sigma, a leader in AI applications and agentic analytics for business, and USA Swimming, the national governing body for competitive swimming in the United States, today announced a multi-year partnership naming Sigma the Official AI-Powered Business Intelligence Platform of USA Swimming. Sigma will be embedded as a working product across USA Swimming's 380,000-member organization, providing accessible analytics tools to more than 20,000...
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Fluidra Delivers a Good Start to 2026, Consistent With Full-year Expectations

BARCELONA, Spain--(BUSINESS WIRE)--Fluidra (MAD:FDR), the global leader in equipment and connected solutions in the pool and wellness sector, delivered a good performance in the first quarter of 2026, consistent with the expectations for the year, while continuing to execute on its strategic pillars: accelerate growth, foster competitive differentiation and enhance operational excellence. Sales reached €564 million in the first quarter, up 5.4% year-on-year at constant FX with growth across all...
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PlayLA abre las inscripciones para los Deportes Juveniles de Verano 2026 y lleva el espíritu olímpico a la juventud de Los Ángeles

LOS ÁNGELES--(BUSINESS WIRE)--Este verano, el Departamento de Recreación y Parques de la Ciudad de Los Ángeles invita a las familias de toda la ciudad a vivir el deporte con PlayLA Youth and Adaptive Youth Sports. Las inscripciones abren el 4 de mayo para las ligas, clases y clínicas de verano, con opciones a bajo costo e inclusivas en centros recreativos, instalaciones acuáticas y sedes aliadas de toda la ciudad. Los programas se llevarán a cabo entre julio y septiembre de 2026 y están dirigid...
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PlayLA Opens Summer 2026 Youth Sports Registration, Bringing the Olympic Spirit to LA Kids Citywide

LOS ANGELES--(BUSINESS WIRE)--Youth Summer Sports registration has officially begun in the City of Los Angeles....