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NEW YORK--(BUSINESS WIRE)--TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new report from TV outcomes company EDO. From NCAA basketball, lacrosse, and gymnastics to U.S. Open tennis and the WNBA, women’s sports have emerged as a potent platform for brands aiming to connect with highly engaged audiences and drive tangible consumer action. Retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most eff...

WASHINGTON--(BUSINESS WIRE)--The Tewaaraton Foundation is pleased to announce social media pioneer Aaron Earls is joining the board of directors. In 2025, the Tewaaraton Award will be celebrating its 25th year recognizing the best male and female lacrosse players across the country in partnership with the Native American community, and is the preeminent award at the forefront of one of the fastest growing sports in the country and world: lacrosse. “I am honored to join the board of the Tewaarat...

SAN DIEGO--(BUSINESS WIRE)--Today, the Pro Football Retired Players Association (PFRPA) has named LIGHT Helmets, the maker of the lightest protective sports headgear, as the ‘Official Helmet of PFRPA.’ Through this corporate sponsorship, they are joining forces to build a safer sport for players at all levels—past, present, and future. Both organizations share a deep commitment to player safety and well-being, with LIGHT Helmets providing advanced helmet technology to protect current and former...

ROCKVILLE, Md.--(BUSINESS WIRE)--Early exposure to football and ineffective concussion diagnostic tools may increase the risk of later developing neurological disorders...

NEW YORK--(BUSINESS WIRE)--As interest in sports broadens, with sports that haven’t gotten well-deserved attention suddenly surging in fan interest and popularity, consumer and B2B brands are increasingly looking for ways in that carry smaller price tags, more returns on investment, and access to specific audiences who are very passionate for these sports. Against this backdrop, Allison, a global integrated marketing and communications consultancy, and The Harris Poll, a global market research...

DALLAS--(BUSINESS WIRE)--G8RTech, Inc., a specialized protective equipment company, has announced the launch of G8RSkin™ Shiesty, an innovative head covering shown to reduce concussion risk through extensive laboratory testing. Also, G8RTech has announced the appointment of Don Silvestri to its advisory board. A celebrated placekicker for the New York Jets, Silvestri is president of the NFLPA Former Players South Florida Chapter, one of the largest chapters in the organization. G8RSkin™ Shiesty...

ROSEMONT, Ill.--(BUSINESS WIRE)--BOOST today launched an all-new Big Ten Conference website (bigten.org), the online destination for fans of every Big Ten sport and team. The Big Ten Conference is the oldest Division I collegiate athletic conference in the United States. With fan personalization features and improved functionality, the new bigten.org also includes live scoring updates, game pages with advanced filtering for stats, standings, and schedules. Users will also have more videos and h...

DALLAS & BOSTON--(BUSINESS WIRE)--SidelineSwap, the world’s largest online marketplace for new and used sporting goods, and MonkeySports, a leading retailer of premium ice and roller hockey, goalie, lacrosse, and baseball equipment, are expanding their resale partnership for the third straight year to offer SidelineSwap’s recommerce services to more MonkeySports customers throughout the U.S. SidelineSwap will be powering over 90 total trade-in events in 2024 at MonkeySports retail locations in...

LADERA RANCH, Calif.--(BUSINESS WIRE)--SmartStop Self Storage REIT, Inc. (“SmartStop” or the “Company”), a self-managed and fully integrated self-storage company, is thrilled to announce the exclusive opportunity for fans to meet NTT INDYCAR SERIES Champion and Indianapolis 500 Winner Tony Kanaan and multiple athletes from the University of Southern California (“USC”) at the Lifestyle Expo at the Acura Grand Prix of Long Beach on Friday, April 19 for autograph sessions. SmartStop will showcase...

MELVILLE, N.Y.--(BUSINESS WIRE)--In celebration of National Athletic Training Month in March, Henry Schein Medical, the U.S. medical business of Henry Schein, Inc. (Nasdaq: HSIC), is now accepting nominations for its Henry Schein Medical Athletics and Schools 2024 Rising Star Award. Created in 2021, the annual Award honors emerging athletic trainers with one to five years of experience in the sports medicine industry. It recognizes recently graduated athletic trainers in the United States who h...