Blueair Introduces the Aroma Collection: Blends Designed for Air Wellness

NEW YORK--(BUSINESS WIRE)--Blueair, the global leader in air wellness, is proud to announce a first-of-its-kind partnership with Unilever Fragrance House to expand into the aroma category. Together, they are redefining how air care, scent, and sensory design can work in harmony to enhance well-being, helping people feel more refreshed and recharged.

The collaboration debuts with the launch of Blueair’s new Aroma Collection, a set of four refined blends crafted to pair seamlessly with the Blueair DreamWell™ Humidifier. Built with Blueair’s unique evaporative diffusion and airflow engineering, DreamWell integrates scent and humidity into a nightly ritual, elevating both the purity and comfort of the air you breathe.

The collection includes four delicate, aroma-inspired blends: Ljus (Light), Klarhet (Clarity), Ro (Calm), and Dröm (Dream). Each multi-layered blend is infused with pure natural essential oils such as bergamot, eucalyptus, and lavender, and presented in a premium gift box, perfect for both self-care rituals and thoughtful gifting. Optimized for the new Blueair DreamWell™ Humidifier, the blends are crafted for consistent, long-lasting performance.

At Blueair, wellness has always been the top priority, which is why the new Aroma Collection has been developed with the same rigorous standards applied to Blueair’s award-winning air care technology. Every collection is blended with 100% pure natural essential oils and is IFRA-compliant, adhering to the strict standards of the International Fragrance Association to ensure safety and quality.

“We believe well-being begins with the air you breathe,” said Andy Lu, CEO of Blueair. “This expansion into aroma, with the expertise of Unilever Fragrance House, is the natural next step, bringing people a holistic experience that purifies, comforts, and now inspires through scent.”

The Aroma Collection will debut in the U.S. in January 2026, available as a premium gift box of two blends optimized for the Blueair DreamWell™ Humidifier.

With this launch, Blueair and Unilever are setting a new standard at the intersection of air care and wellness, making fresh, clean, and beautifully scented air an essential part of modern life.

Collection Details:

• The Serenity Collection (Ro and Dröm): Crafted to restore calm and balance while helping you wind down and relax.
• The Awakening Collection (Ljus and Klarhet): Designed to uplift your space while helping you stay focused, clear, and ready to take on the day.

About Blueair:

Blueair is a global air wellness brand dedicated to enhancing health and well-being by creating cleaner, fresher, and healthier indoor environments. Founded in Sweden in 1996, Blueair has been at the forefront of air wellness innovation, developing advanced solutions that go beyond purification to improve overall indoor air quality. From reducing airborne pollutants and allergens to optimizing humidity and promoting better breathing, Blueair’s award-winning innovations are designed to support a holistic approach to well-being. With a commitment to innovation, sustainability, and thoughtful design, Blueair makes air wellness accessible to all. Learn more at www.blueair.com and follow Blueair on Instagram and TikTok.