First Lite Signs All-Star Pro Baseball Player, Kyle Schwarber as Brand's First Professional Sports Ambassador

KETCHUM, Idaho--(BUSINESS WIRE)--First Lite, a leading technical hunting apparel brand, announced today that all-star pro baseball player, Kyle Schwarber has joined as the company’s first pro baseball ambassador.

A lifelong outdoorsman raised in Ohio, Schwarber spends his off-season pursuing whitetail deer, working the land on his family farm, and supporting his community through his charitable foundation, Neighborhood Heroes. His authentic connection to hunting culture and relentless approach to preparation align well with First Lite’s ethos: Go Farther. Stay Longer.

Schwarber’s relationship with First Lite began long before this partnership. A longtime supporter of the brand and its commitment to providing hunters and outdoor enthusiasts with high-quality technical apparel, Schwarber has been a customer of First Lite’s since 2021 – wearing First Lite in the field and appearing on broadcast interviews with no deal in place. That organic connection forms the origin and foundation of this authentic partnership, strengthening a pre-existing relationship.

“For me, the outdoors is a reset. Hunting’s about doing the work, putting in the hours, staying patient, and respecting the pursuit,” said Schwarber. “That’s why First Lite is a fit. Their gear performs in the moments that matter, and I’m excited to represent a brand that lives the same values I do.”

After another strong season in Philadelphia, Schwarber is turning his attention to the fall woods. At his Ohio property, he’ll reset by managing habitat, glassing fields, and logging long sits in the stand with First Lite gear — and ultimately sharing the wild game he harvests around the table with his family.

As part of the partnership, Schwarber will feature in a number of First Lite’s upcoming campaigns. He will also collaborate on curated product assortments such as Kyle’s Picks, appear in branded content, and help extend First Lite’s reach to new audiences within both the hunting and baseball communities.

“Kyle represents the best of both worlds — a world-class athlete who is just as passionate about time in the woods as he is about time at the plate,” said Scott Trepanier, Executive Vice President of Marketing at MeatEater Inc., the parent company of First Lite. “The fact that our relationship started with Kyle as a genuine customer speaks volumes. We are proud to welcome him as our first pro athlete ambassador, and to share a story that connects hunting culture with performance at the highest level.”

Fans can learn more and shop Kyle’s Picks now at firstlite.com/kylespicks.

About First Lite

Born in the Rockies and based in Ketchum, Idaho, First Lite designs and manufactures premium technical hunting apparel, from base layers and outerwear to headwear and gloves. The brand creates simple, proven, and versatile gear that delivers comfort and performance in any outdoor situation. First Lite’s signature merino wool apparel reflects both a drive for innovation and a commitment to sustainable production and conservation. Built on a passion for the outdoors and a belief in protecting wild places, First Lite partners closely with conservation organizations and public lands advocates that are making measurable impacts in the field. Learn more at www.firstlite.com.

About MeatEater, Inc.

MeatEater, Inc. is an outdoor lifestyle media and consumer products company founded by renowned writer and TV/podcast personality Steven Rinella. Host of the long-running TV series MeatEater and The MeatEater Podcast (among the top ten sports podcasts), Rinella has gained wide popularity with hunters, anglers, and others through his passion for outdoor adventure and wild foods, as well as his strong commitment to conservation. With the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater brings together leading influencers in the categories of hunting, fishing, wild foods, and conservation to provide a community of fans with premium content, apparel, equipment, and experiences. MeatEater, Inc. is the parent company of First Lite (technical hunting apparel), FHF Gear (outdoor accessories), Phelps Game Calls, and Dave Smith Decoys. MeatEater’s video content is distributed via Netflix, Outdoor Sportsman Group cable networks, YouTube, its website www.themeateater.com, its own free ad-supported TV (FAST) channel, and numerous ad-supported video on demand (AVOD) platforms including Roku, PlutoTV, Tubi, and Amazon Prime Video. The company is based in Bozeman, MT.

About Kyle Schwarber

Kyle Schwarber is a two-time MLB All-Star, World Series Champion, and Home Run Derby MVP. Widely regarded as one of the league’s premier power hitters, he is also a dedicated outdoorsman and conservation advocate. Off the field, he manages family farmland in Ohio and supports first responders through his Neighborhood Heroes Foundation.