The Knot Launches New AI-Powered Planning Experience

The Knot’s ‘Make it Yours’ industry-first AI tool helps couples instantly find vendors based on their style and wedding location within the new ‘Your Wedding Plan’ dashboard

NEW YORK--(BUSINESS WIRE)--The Knot, a leading all-in-one wedding planning tech platform, unveiled an AI update to its planning experience today. Having helped more than 25 million couples plan their weddings, The Knot leverages decades of expertise and insights to create an even more seamless, personalized planning journey—now with AI-powered vendor recommendations. A wedding industry first, couples can choose their favorite images and The Knot’s AI will analyze the inspiration and recommend trusted local vendors that fit their style and location. This feature cuts over 20 hours of planning work to just seconds, and is part of a larger reimagined planning experience now live on The Knot.

“AI has the power to transform wedding planning from a tedious and overwhelming process for couples, to one that is more seamless, personalized, and inspirational to bring out the joy and creativity in planning,” said Raina Moskowitz, CEO of The Knot Worldwide. “With this launch, we’re transforming the planning experience—combining the power of AI with our decades of wedding expertise and data. Our goal is to empower couples to bring their vision to life with trusted wedding pros by their side.”

The Knot’s new planning experience provides an even more holistic, all-in-one solution that connects every part of the planning journey, including budget, vendors, wedding website, registry, invitations and guest list. Instead of focusing on specific parts of the wedding planning process, The Knot unifies the entire wedding plan and delivers smart, simple ways to get tasks done.

Key Features of The Knot’s New Planning Experience

• ‘Your Wedding Plan’ central dashboard for planning: A visual timeline within a couples’ dashboard that breaks wedding planning into prioritized steps, allowing them to track progress and understand their next actions. A recent user notes, “Seeing it all broken down in a timeline eased my anxiety and helped me know I’m not falling behind.”
• ‘Favorites’ to easily revisit all your saved inspiration: Utilizing more than a million wedding images on The Knot, couples can now save their inspiration in one centralized place to create a unified vision board of all their Favorites.
• ‘Make it Yours’ with AI-powered vendor recommendations: The Knot uses AI to analyze saved Favorites and provides vendor recommendations based on couples’ style and location.
• ‘Your Vendors,’ a place to narrow down selections and stay organized: Seamlessly move from favoriting to booking and keep track of every detail. Couples can easily filter vendors by whether they’ve reached out or booked, as well as by category and pricing. With notes, price quotes and the ability to start or continue conversations all from one place, couples can feel confident comparing options, staying organized, and building their dream vendor team. In pilot testing, couples using ‘Your Vendors’ were 16% more likely to turn their shortlists into confirmed bookings—helping them move from planning to action with ease.

In the coming months, The Knot will continue to introduce additional AI-powered features to help couples plan unique weddings faster and with less stress. Explore the new planning experience by downloading The Knot Wedding Planner app for free on iOS.

About The Knot
The Knot is a leading all-in-one wedding planning resource offering a comprehensive suite of digital tools to help couples throughout their planning journey. Powering wedding celebrations through technology, the brand offers The Knot Vendor Marketplace, which connects couples with approximately 200,000 local wedding professionals, and personalized wedding websites, invitations, and registry services. The most trusted authority on wedding planning, The Knot reaches a majority of engaged couples in the U.S. through TheKnot.com; a leading wedding planning app with the most 5-star reviews on iOS and Android, The Knot Wedding Planner; The Knot national wedding magazine; and The Knot book series. Since its inception, The Knot has inspired approximately 25 million couples to plan a wedding that’s authentic to them. Visit The Knot online at TheKnot.com and follow on social media: @TheKnot on TikTok, Instagram, Pinterest, Threads, and Facebook.com/TheKnot.