An Unforgettable Cab Ride Leaves One Toronto Resident $10,000 Richer, Thanks to Jackpot City

TORONTO--(BUSINESS WIRE)--What began as an ordinary day turned extraordinary for Mariam Memon of Toronto. During the lunch rush in St. Lawrence Market, Mariam unexpectedly flagged down a purple-wrapped cab with a digital taxi top that read “free taxi”. Thinking she’d already scored big, she hopped into the lucky Co-op Cab, where she received even better news: she’s just won $10,000!

The surprise payday was part of Jackpot City’s citywide free ride campaign with Co-op Cabs, offering riders complimentary fares and a shot at winning big cash prizes each week in August. It’s all part of Jackpot City’s mission to give back to Torontonians in a fun, unexpected way.

Mariam, filled with gratitude for her unexpected windfall, plans to pay it forward by donating a portion of her winnings to charity and using the remainder to purchase a new vehicle.

Until August 30, five eye-catching purple Co-op Cabs will be on the streets giving away free rides - and there’s still one more chance to win cash! Next week’s finale raises the stakes with a $20,000 cash payout up for grabs. Starting Monday, clues to locate the grand prize taxi will be teased on Co-op Cabs’ Instagram.

For more information, visit jackpotcitytaxi.ca. Images and b-roll can be accessed here.