Face the Fight® Highlights Growing Impact on Veteran Suicide with Progress Report

SAN ANTONIO--(BUSINESS WIRE)--Face the Fight, a collaborative initiative to address the crisis around veteran suicide, has released its 2024 Progress Report. With over 250 organizations from across the nonprofit, philanthropic, corporate, and public sectors now engaged, the movement is helping foster understanding, breaking stigmas, and promoting open conversations about veterans’ well-being.

Face the Fight’s founding members USAA, Reach Resilience, and the Humana Foundation, recognize that while many veterans are thriving and contributing meaningfully in their communities, there remains a critical need for increased awareness to prevent even a single life lost. According to Face the Fight’s data modeling, the coalition projects 6,500 lives to be saved by 2032.

“Advocating for the military community on the causes that impact them is core to who we are at USAA. Through Face the Fight, we are rallying the powerful voices of our founding partners, coalition members, and supporters to break the stigma around asking for help, as well as building a future where every veteran has access to the care and support they have earned,” said Juan C. Andrade, President and CEO, USAA. “Together, we are saving lives by supporting organizations that help train more clinicians, expanding access to underserved areas, and helping create more peer-to-peer support groups.”

Face the Fight to date has awarded more than $25 million in grants to fund evidence-informed programs focused on suicide prevention and veteran well-being. These investments support interventions ranging from peer-to-peer outreach and secure firearm storage to mental health care.

“We set out to break the silence on veteran suicide and spark a movement. Our approach is evidence-based, driven by collaboration, and powered by our commitment to save lives,” said Sonya Medina Williams, President and CEO of Reach Resilience. “Face the Fight is aligning efforts across national campaigns, strengthening collaboration, and expanding access to effective interventions. By investing in proven strategies and fostering cross-sector partnerships, we’re empowering more people to take part in this mission and creating sustainable, community-focused solutions.”

“We’re proud to be a founding partner of Face the Fight along with USAA and Reach Resilience,” said Jim Rechtin, President and CEO, Humana, Inc., and Director, Humana Foundation. “We’re already projecting a reduction in veteran suicide — fueling hope and confidence. This report highlights that progress and our continued pledge to lift all veterans.”

Beyond the projected lives saved, collective impacts include:

• Over 355,000 lives impacted through Face the Fight-funded programs, including 245,000 veterans screened, and over 40,000 veterans received care to date.
• Expanded critical life-saving interventions because of grant-supported work through America’s Warrior Partnership, Centerstone Military Services, Overwatch Project/FORGE, and Vets4Warriors.
• Training for thousands of coalition members and allies around lethal means safety and crisis response planning through programming provided by Face the Fight Training and Resource Center, supported by strategic partner UT Health San Antonio.
• Broad public awareness through the launch of a public service announcement, underwritten by Lockheed Martin and USAA, which aired on major networks including NBCUniversal/Comcast and FOX.

As Face the Fight moves forward, it will continue to invest in what works — deepening the coalition’s shared strategy, expanding access to training and resources, and amplifying voices that can change hearts, minds, and outcomes.

To learn more, read the 2024 Face the Fight Progress Report at www.wefacethefight.org/2024progressreport.

About Face the Fight®

Launched in 2023 by founding partners USAA, Reach Resilience, and the Humana Foundation, Face the Fight has made strides by bringing together a like-minded coalition of organizations to help reduce veteran suicide through a multi-pronged approach that includes charitable giving, public education, and awareness. Face the Fight is committed to supporting every veteran, regardless of their unique needs and challenges, and aspires to dramatically reduce veteran suicide. www.wefacethefight.org