PursueCare to Showcase Digital-First Addiction Treatment and Collaborative Care Models at 2025 Behavioral Health Business Addiction Treatment Forum in Chicago

CEO Nicholas Mercadante to Share Vision on Transformative SUD Care

MIDDLETOWN, Conn.--(BUSINESS WIRE)--PursueCare, a virtual clinic for substance use disorder (SUD) treatment, will participate in a panel exploring partnerships and strategies for integrated, whole-person care models in behavioral health at the 2025 Behavioral Health Business (BHB) Addiction Treatment Forum in Chicago, Ill., on July 17, 2025, at Convene (311 W Monroe). The forum also spotlights current investment and operational trends shaping the addiction treatment industry.

Nicholas Mercadante, Founder and CEO of PursueCare, will join the expert panel titled “Who’s at Quarterback? Ensuring Smooth SUD Handoffs and Building the Partnership Playbook,” slated for 11:30 a.m. CDT. Mercadante will discuss the critical importance of integrated care models and effective handoffs in SUD treatment, drawing on his experience leading a tech-enabled platform designed to meet patients where they are—with convenience, compassion, and clinical excellence.

As a former healthcare attorney turned entrepreneur, Mercadante founded PursueCare with a mission to dismantle barriers to addiction treatment by leveraging technology, innovative care delivery, and cross-sector partnerships. Under his leadership, PursueCare has become a leading voice in redefining how providers, payors, and care networks collaborate to treat SUDs holistically. “Everyone of us at PursueCare is committed to value-based care, our team is dedicated to serving patients in need and shaping industry standards around quality, accessibility, and equity.”

Innovation in Action: How PursueCare Is Transforming Addiction Treatment

PursueCare delivers comprehensive, virtual-first SUD care that bridges the gaps in access and continuity of care. Available across Connecticut, Kentucky, Massachusetts, Maine, Ohio, and West Virginia, the platform offers:

• Multidisciplinary care teams include addiction medicine providers, counselors, psychiatrists, and pharmacists.
• FDA-authorized digital therapeutics—RESET^® and RESET-O^®—that support recovery 24/7 through interactive cognitive behavioral therapy.
• Integrated pharmacy and lab services through PursueCareRx, enabling seamless medication management and compliance monitoring.
• Flexible access through a HIPAA-compliant app with support for both scheduled and on-demand visits.
• Broad insurance acceptance, including Medicare, Medicaid, and most private plans.

Mercadante will share the virtual clinic’s approach to forging strong partnerships with health systems, employers, and value-based care organizations—offering seamless care coordination, real-time engagement, and outcome-driven models that empower both patients and partners. He’ll be joined by fellow industry pioneers Jamie Vinck, President of Meadows Behavioral Health; Beth Keeney, CEO of LifeSpring Health Systems; and Dr. Ayesha Appa, Assistant Professor of Medicine at the University of California, San Francisco.

The BHB Forum will offer behavioral health professionals the opportunity to connect, collaborate, and learn from leaders and innovators across the industry. Attendees will include behavioral health professionals, investors, creators, and a range of vendors and service providers.

About PursueCare

PursueCare provides personalized virtual addiction treatment for individuals across states (CT, KY, MA, ME, OH, and WV). Our mission is to increase access to chronic care through telehealth. Patients engage with a multi-disciplinary team providing medical care, counseling, psychiatry, and pharmacy. FDA-authorized digital cognitive behavioral therapy, RESET^® and RESET-O^®, supports recovery 24/7. We accept private insurance, Medicare, and Medicaid.

Learn more at www.pursuecare.com and www.reachforreset.com.

For full disclaimers please visit www.pursuecare.com/disclaimer.