Blue Diamond is Sending One Lucky Almond-lover to Florida to Meet Tennis Champion Venus Williams for a One-On-One Lesson in New National Sweepstakes

Other prizes include an autographed tennis racket, merchandise, and $15,000 in gift cards

SACRAMENTO, Calif.--(BUSINESS WIRE)--Blue Diamond Growers, the world’s leading almond marketer and processor, is teaming up with tennis champion and entrepreneur Venus Williams for a national sweepstakes full of once in a lifetime prizes and endless snacking.

In celebration of Blue Diamond’s new line of premium almonds, now found in the produce aisle, customers who purchase the new protein-packed snack can use the barcode for the chance to win a trip for two to West Palm Beach, Florida, which includes one 30-minute tennis lesson with the tennis champion herself for the grand prize winner.

Blue Diamond’s newest line of premium almonds is a fresh take on a healthy snack, grown by hand in small California farms. Inspired by growing consumer demand for fresh, convenient, and healthy snack options, these premium almonds offer a new tasty array of fresh almonds and almond-fruit blends with no added oils or artificial flavors. These nutrient-packed almonds come in a variety of delicious and unexpected flavors like Toasted Almonds & Cherries, Sea Salt Almonds and Blueberries, Oven Roasted Honey, Lightly Salted and Whole Natural.

"As an athlete, almonds have always been one of my favorite go-to snacks, packed with nutrients,” said Venus Williams. “They're the ultimate superfood, keeping me energized on the court and fueling me throughout my day. That's why I'm so excited to team up with Blue Diamond to give fans a chance to win big this fall and celebrate healthy snacking.”

Consumers who purchase a participating package in-store can enter the barcode at VenusBDSweeps.com to access an almond tennis ball game and earn entries toward prizes. You can win the grand prize trip to meet Venus along with chances to win other items including an autographed tennis racket, tennis backpack, cookbook, sleeve of tennis balls, or gift cards.

"We’ve seen a great reaction to this new offering as shoppers are looking for convenient and nutritious options in the produce section, and our new line of almonds delivers just that," said Maya Erwin, Vice President of Marketing and Innovation at Blue Diamond Growers. "We're excited to give consumers a fresh new way to enjoy almonds with unique flavors and premium quality they've come to expect from Blue Diamond, and we cannot wait for the next chapter of this product launch with Venus Williams."

The sweepstakes begins now through September 15, 2025, at select retailers nationwide - including Giant Eagle, Hyvee, Jewel, Roundy’s, Lunds & Byerlys, Buehler’s and Sendkik’s. To view the official Venus Williams sweepstakes rules and prize details, visit VenusBDSweeps.com.

NO PURCHASE NECESSARY. Begins 5/27/25, ends 11:59:59 PM ET 9/15/25. 50 US/DC, 18+. See Rules at VenusBDSweeps.com for how to enter, free method of entry, odds, prize details & restrictions. Void where prohibited. Sponsor: Blue Diamond Growers. This Promotion is in no way sponsored, endorsed, administered by, or associated with PayPal, Inc.

About Blue Diamond Almonds

Blue Diamond Growers, a grower-owned cooperative representing California almond growers, has been delivering the highest quality almonds since 1910. Committed to innovation and excellence, Blue Diamond offers a wide range of almond products that are recognized and loved worldwide. With a dedication to sustainable farming practices and a passion for delicious, healthy snacking, Blue Diamond continues to lead the way in bringing the natural goodness of almonds to consumers everywhere. Learn more at www.bluediamond.com.

About Venus Williams

With seven Grand Slam titles, four Olympic gold medals, and a career spanning over two decades, Venus Williams is one of the most accomplished and inspiring athletes in the history of tennis. Off the court, Venus is a successful entrepreneur, advocate for wellness, and a passionate supporter of healthy living. In her best-selling book STRIVE, Venus draws from her own personal health and wellness journey and depicts an easy-to-follow, yet innovative guide to wellness and performance that focuses on making self-improvements reachable and sustainable. Her commitment to excellence and empowering others perfectly aligns with her partnership with Blue Diamond Almonds.