Blue Diamond Almonds and 7-Eleven, Inc. Team Up for an Iconic Summertime Flavor: Cherry Slurpee®

This new sweet treat is the perfect snacking addition for all summer adventures

SACRAMENTO, Calif.--(BUSINESS WIRE)--Blue Diamond Almonds strikes again with the soon-to-be snack of the summer! Today, the brand announced it is teaming up with the ever-iconic convenience retailer, 7-Eleven, Inc. to drop its second flavor of the year: Cherry Slurpee^® . The new standout flavor transforms the sweet nostalgic Slurpee drink flavor into…an almond!

Combining the classic crunch of Blue Diamond Almonds with the sweet pop of cherry that’s kept Slurpee drink fans coming back over the years, this flavor combo creates a tart-tastic snack that any sweet-treat lover will crave. From road trips to the beach, this new flavor innovation is the perfect on-the-go grab for whatever adventures this summer brings, with each serving containing antioxidant vitamin E and 7 grams of protein*.

“Cherry is an iconic summer flavor, so it immediately came to our attention when ideating, and what encapsulates that more than the sweet and refreshing Cherry Slurpee drink,” said Maya Erwin, Vice President of Marketing & Innovation at Blue Diamond. “Bringing this flavor to our protein packed almonds makes it the perfect snack for the flavors you crave in the warmer months, while delivering on our desire to provide consumers with new and exciting flavors.”

This collaboration comes on the heels of a successful partnership with Mike’s Hot Honey as Blue Diamond continues to set its sights on innovation by tapping into fan-favorite and trending flavors.

Blue Diamond Cherry Slurpee Almonds are now available for a limited time at participating 7-Eleven^®, Speedway^® and Stripes^® locations nationwide in 1.5-ounce snack tubes (MSRP: starting at $1.79 per unit). Lucky consumers can also find the sweet treat on The Nutty Cruiser™, Blue Diamond’s 20ft almond shaped sampling vehicle, over the next couple of months as it continues its tour around the United States. For more tour details, visit: https://www.bluediamond.com/nutty-cruiser/.

“At 7-Eleven, we’re always looking for new ways to bring fun, unexpected flavor experiences to our customers,” said Randy Quinn, Senior Vice President, Merchandising (Vault and Proprietary Beverage) at 7-Eleven, Inc. “Cherry has long been one of our most beloved Slurpee drink flavors, and seeing it reimagined in a whole new format is a great way to extend that summertime nostalgia beyond the cup.”

To stay updated on Blue Diamond’s new flavors and other products, visit BlueDiamond.com or follow us on Instagram @bluediamond.

*Does not meet FDA standard of a good source of protein

About Blue Diamond

Blue Diamond Growers, a grower-owned cooperative representing approximately 3,000 of California’s almond growers, is the world’s leading almond marketer and processor. Established in 1910, it created the California almond industry and opened world markets for almonds. Blue Diamond is dedicated to delivering the benefits of almonds around the world and does so by providing high-quality almonds, almond ingredients, and branded products. Headquartered in Sacramento, the company employs more than 1,500 people throughout its processing plants, receiving stations and gift shops. To learn more about Blue Diamond Growers, visit www.BlueDiamond.com and follow the company on Facebook, Instagram, and LinkedIn.

About 7 Eleven:

7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven^® stores, 7-Eleven, Inc. operates and franchises Speedway^®, Stripes^®, Laredo Taco Company^® and Raise the Roost^® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee^®, Big Bite^® and Big Gulp^®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards^® and Speedy Rewards^® loyalty programs with more than 80 million members, place an order in the 7NOW^® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services. Find out more online at www.7-eleven.com.