Qualified Unveils Spotlight: The Industry’s First Observation Layer for Agentic B2B Marketing

Marketers Gain AI Agent Transparency with Spotlight, Now Part of Qualified’s Agentic Marketing Platform

SAN FRANCISCO--(BUSINESS WIRE)--Today at Piperfest 2025, Qualified, the agentic marketing platform with the world’s leading AI SDR agent, will unveil Spotlight, the industry’s first observation layer for agentic marketing.

Spotlight offers customers a new contextual view of Piper the AI SDR Agent. B2B marketers can now see AI transparency in action, including how Piper thinks, reasons, and strategizes for every unique buyer, as she autonomously generates pipeline at scale. This innovation ensures trust and confidence as marketers integrate AI agents into their teams and workflows.

With Spotlight, marketers can observe:

• Lead Context: Piper the AI SDR Agent understands each lead—who they are, which role they hold, and where they are in the buying journey—informing tailored selling experiences.
• Account Context: Piper understands key account data—their segment, buying committee, and level of intent—delivering an account-based sales motion; Piper rolls lead and account data into one unified view, helping her sell to the whole buyer versus separate leads and accounts.
• Behavior Monitoring: Piper tracks how buyers are engaging across the website, email inbox, and online, and adjusts her strategy accordingly.
• Goals and Guardrails: Piper operates toward specific goals for each unique buyer and within the guardrails outlined by marketing, working towards targets of meetings booked and pipeline generated.

No two user Spotlights are the same—Piper formulates a unique game plan for every buyer, executing hundreds of thousands of strategies simultaneously to maximize conversion.

“Never before have marketers been able to have such clear insight, and build so much confidence, in the decisioning of an AI Agent. Spotlight unlocks a totally new, transparent view into the data, context, and goals that shape Piper the AI SDR Agent,” said Kraig Swensrud, Founder and CEO of Qualified.

Qualified’s first-of-its-kind Agentic Marketing Platform helps marketers leverage agents to drive scalable pipeline generation. At its center sits Piper the AI SDR Agent, who engages with and converts all qualified leads, autonomously and at scale.

Since Piper’s launch just one year ago, the world’s leading brands have hired and trusted Piper to intelligently engage and convert their inbound buyers, including 6sense, Adecco, Asana, Box, Brex, Clari, Crunchbase, Delinea, Lattice, and Plaid.

"Agentic marketing is the most disruptive movement we’ve had in decades. With Piper the AI SDR Agent, we're generating pipeline around the clock—even while we sleep. That's truly the holy grail for marketers: knowing that pipeline is being generated 24/7, automatically. Since hiring Piper onto our team, we've grown pipeline generation by 22%,” says Shannon Duffy, CMO of Asana.

The Qualified Agentic Marketing Platform is available today. Spotlight functionality will be available August 2025 for customers on the Qualified Agentic Marketing Plans. Learn more at qualified.com/pricing.

To learn more about Piper the AI SDR Agent, click here.

About Qualified

Qualified is the Agentic Marketing Platform with the world’s leading SDR agent, Piper. Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Trusted by top brands such as Asana, Box, Brex, Clari, GE Healthcare, Grubhub, Lattice, Outreach, and more, Qualified is redefining how companies generate pipeline in the age of AI. Rated as the #1 AI SDR Agent on the G2 Leader Quadrant, with over 1,500 five-star reviews on G2 and the Salesforce AppExchange, Qualified is the trusted agentic marketing solution for B2B companies looking to maximize efficiency and pipeline generation. For more information, visit qualified.com.