KRISPY KREME® Celebrates PAC-MAN’s 45th Anniversary with A-maze-ing New Doughnut Collection

Brand also challenges fans to “chomp” 45,000 FREE Original Glazed^® Doughnuts May 12-18 and offers 25-cent Original Glazed^® dozens on PAC-MAN Day May 22

CHARLOTTE, N.C.--(BUSINESS WIRE)--Ready, players?! Krispy Kreme^® today announced an a-maze-ing collaboration with Bandai Namco Entertainment America Inc., for PAC-MAN's 45^th Anniversary, celebrating the global, cultural icon with all-new doughnuts inspired by the classic game. Fans will want to chomp these new doughnuts before it’s “game over!”

Available beginning today for a limited time at participating U.S. shops, the Krispy Kreme x PAC-MAN Collection features three new doughnuts in a nostalgic custom PAC-MAN game dozen box that’s the sweetest PAC-MAN level ever, including:

• PAC-MAN Party Doughnut – an Original Glazed^® Doughnut piped with yellow buttercreme flavored icing, sprinkled with celebration sprinkles and topped with a PAC-MAN piece.
• TEAM GHOST Doughnut – an unglazed shell doughnut filled with chocolate flavored Kreme™, dipped in black icing, decorated with PAC-MAN maze and topped with Team Ghosts piece.
• Strawberry Power Berry Doughnut – an unglazed shell doughnut filled with strawberry flavored Kreme™, dipped in red icing and topped with white sprinkles and green leaf icing.

PAC-MAN is one of the most recognized video game characters of all time and has made an impact on the world by connecting with people across ages, borders and genders through the power of play for over 45 years, just as Krispy Kreme connects people through the sweetness of enjoying and sharing doughnuts.

Krispy Kreme is also celebrating PAC-MAN’s 45^th anniversary by:

• Aiming to give guests 45,000 FREE Original Glazed^® doughnuts between May 12 through 18 during Hot Light hours – 7 to 9 a.m. and 5 to 7 p.m., or whenever the Hot Light is shining – limit one per guest per day in shop and via drive-thru. In honor of PAC-MAN's love of fruits, if fans help achieve this “high score,” they will unlock the return of Krispy Kreme’s popular Strawberry Glazed Doughnut, which the brand last offered for a limited time in August 2023.
• Transforming its Doughnut Dots into “Pac-Dots” May 12 through 14, giving guests a FREE 10-count of Dots with the purchase of any dozen doughnuts at regular price.
• Selling a dozen Original Glazed^® doughnuts for just 25 cents with the purchase of any dozen at regular price on PAC-MAN Day, his official birthday, May 22.

“These all-new PAC-MAN doughnuts are sweetest in multi-player mode. So, press start on a dozen and chomp on a maze of flavors with family, friends and coworkers,” said Dave Skena, Krispy Kreme Chief Growth Officer. “Partnering with Bandai Namco and PAC-MAN is a new high score of sweetness.”

“This year marks an incredible milestone as we celebrate PAC-MAN’s legacy and his 45 years of impact,” said Karim Farghaly, senior vice president, business innovation and licensing at Bandai Namco Entertainment America Inc. “We are thrilled to partner with Krispy Kreme, another beloved iconic brand, to deliver a sweet experience for fans to enjoy just in time for PAC-MAN Day.”

The Krispy Kreme x PAC-MAN Collection is available in-shop and for pickup or delivery via Krispy Kreme’s app and website, individually and by the dozen. You can also enjoy the PAC-MAN doughnuts in a Krispy Kreme 6-pack box delivered fresh daily to select retailers. Visit krispykreme.com/locate/location-search#grocery to find a shop or retailer near you.

To learn more about the new Krispy Kreme x PAC-MAN Collection, visit krispykreme.com/promos/pac-man

Share how you’re celebrating PAC-MAN’s 45th Anniversary with the new Krispy Kreme x PAC-MAN Collection by using #KrispyKreme and tagging @krispykreme on social media and for PAC-MAN, by using #PACMAN45 and tagging @officialpacman on X and Instagram and @pacman on TikTok and Facebook.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in 41 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business with more than 17,500 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.

About Bandai Namco Entertainment America Inc.

Bandai Namco Entertainment America Inc., part of the Bandai Namco Group, is a leading global publisher and developer of interactive entertainment for major video game consoles, PC, online, and mobile platforms. The company is known for creating many of the industry’s beloved classic franchises such as PAC-MAN®, GALAGA®, TEKKEN®, SOULCALIBUR®, and ACE COMBAT®, and publishing the critically acclaimed DARK SOULS™ series and the blockbuster title ELDEN RING™. Bandai Namco Entertainment America Inc. is also the premier publisher in the Western hemisphere for anime-based video games including GUNDAM™, NARUTO SHIPPUDEN™, DRAGON BALL™, and ONE PIECE®. Bandai Namco Entertainment America Inc. is headquartered in Irvine, California. More information about the company and its products can be found at http://www.bandainamcoent.com.

Category: Brand News