Lehua House of Brands Bets on Itself Amid Wave of Industry Contractions, Expands House of Brands Portfolio as Larger Operators Fold

The woman-owned company has expanded its award-winning cannabis beverage portfolio and upgraded its operations—all with zero debt.

LOS ANGELES--(BUSINESS WIRE)--Lehua House of Brands has not only adapted to California’s roller-coaster cannabis market, the house of brands is thriving at a time when one of the nation’s most established cannabis markets faces unprecedented headwinds, including bankruptcies, receiverships, rising tax burdens, and a chilling effect on investment.

Lehua Brands has emerged as a case study in resilience, signing new accounts daily despite adverse market conditions. The company responded to industry challenges with revamped branding, more intuitive packaging, in-house canning capabilities, a growing internal sales force, and a partnership with Nabis—California’s largest cannabis wholesale platform.

“The race to the bottom is never a win for anyone. We’re operating in reality, not in speculation,” said Lehua CEO Sierra Elaina. “Our focus is on product excellence, realistic COGS, and a portfolio that speaks to California’s diversity in both lifestyle and taste. That’s how we’ve earned the trust and support of our investors, our retail partners, and our customers.”

After right-sizing and relocating operations, the award-winning beverage company has officially opened its canning facility in Northern California. Lehua’s state-of-the-art Wild Goose canning line represents its latest investment in a lean, low-risk model that prioritizes flexibility and quality over flashy growth.

Recent upgrades have enabled Lehua to process Olala, Voila!, Reefresh, and Live Oro in-house—reducing costs, improving margins, and ensuring the attention to detail that earned Reefresh Strawberry Lemonade and Olala Root Beer gold and silver medals at last year’s California State Fair Golden Bear Awards.

While other brands struggle to pay vendors or chase scale at the expense of solvency, Lehua has prioritized transparency with its partners—and that approach is paying off. The company’s recent migration to Nabis provides access to advanced credit tools and fulfillment capabilities, freeing Lehua’s internal sales team to focus not on collections but on growth.

“California cannabis is not for the faint of heart,” Elaina said. “But I approach building this company the same way I’ve approached building my life after personal setbacks: with grit, discipline, and a lot of hard-earned street smarts. You have to be the master of your own destiny.”

The numbers support the strategy: Lehua’s 100mg SKUs are already performing well—the company recently opened 15 accounts in one day. With packaging and formulation challenges resolved, a full lineup of shots, low-dose sparkling waters, high-dose classics, and functional, sugar-free beverages are now rolling out of its new facility.

About Lehua Brands

Lehua Brands is a woman-owned house of brands crafting an award-winning portfolio of beverages for adult-use markets. Known for bold flavors, clean formulations, and function-forward innovation, Lehua Brands—which include Olala, Voila!, and Reefresh—meets cannabis consumers wherever they are in their journey. With zero debt and a lean, low-risk model, Lehua owns and operates its own canning facility and produces branded and white-labeled products in-house. Founded in 2015, Lehua products are available in more than 250 dispensaries across California and in Canada, with expansion into additional North American markets underway. Learn more at lehuabrands.com.